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Message from our President

The year started out with a focus on Leadership Results Matter 2020. Quickly, it all changed, and we at Morning Pointe Senior Living changed … for the better. Every member in our associate family helped bring us to where we are now. It is about leadership and perseverance.

With the daunting task of facing a global pandemic, we at Morning Pointe put strict safety protocols in place, and fast, to protect our residents, associates and families from COVID-19. Then another huge hit – a devastating tornado in the hometown of our corporate headquarters outside Chattanooga, TN. Two of our flagship communities, Morning Pointe of Chattanooga Assisted Living and The Lantern at Morning Pointe Alzheimer’s Center of Excellence took direct hits. I am proud to say all 130 residents survived. Nine months later, Morning Pointe of Chattanooga is back up and running. The Lantern will soon follow – an amazing comeback story I am excited to share.

With months of COVID challenges, our healthcare heroes on the front lines stepped up in new, creative ways even more, especially when families couldn’t be there. The pandemic changed every department. From telehealth, room service, FaceTime and Zoom to special visiting booths, mini-parades, virtual tours and travel, our associates and senior living leaders, along with our families and community partners, worked together to get us through. I am so proud.

Morning Pointe Senior Living kept moving forward celebrating grand openings in new safe ways at The Lanterns at Morning Pointe Alzheimer’s Centers of Excellence in Spring Hill and Knoxville, TN, along with a groundbreaking for Morning Pointe of Hardin Valley outside Knoxville.

2020 has been like no other, but every day of this life-changing year, we at Morning Pointe Senior Living persevered! We never lost sight of what we do and why we do it. Thank you for your support and trust.

Greg A. Vital
President and Co-founder