Message from our President


As the CEO of a senior living company that strives to be family for the aging and a true resource for adult children, I couldn’t be more proud of what Morning Pointe Senior Living accomplished in 2017.
The year marked our 20th anniversary. We kicked off a yearlong campaign, “Make Your Mark,” as residents, families and associates stepped up their volunteer work and community connections, making a difference across the Southeast for hundreds of people and organizations. It became a regular part of the activity calendar involving the whole Morning Pointe family. The goal — 20,000 hours of service in 2017, and Morning Pointe ended the year with double that.
As our commitment to community grew, so did our footprint. Morning Pointe broke ground in Franklin and Knoxville, TN, celebrated grand openings in Louisville and Russell, KY, as well as Spring Hill, TN.  The Morning Pointe Foundation expanded its reach, offering more scholarships to help nurses grow their careers in the senior healthcare field while also supporting caregivers across the Southeast.
Behind every event, every program, every activity and every day is a dedicated associate. They truly “make their mark” on so many. It’s exciting what our seniors get to do thanks to our Morning Pointe team.
In this issue of Milestones, you will discover how so many of our residents and associates have done just that, dedicated their lives to making a difference for others. You will read about a 102-year-old performer whose life was filled with dance and connecting with other senior artists. Another story highlights an associate’s connection with children as she fostered more than 200 over 20 years. Plus, two wonderful histories on football careers that sparked legends and inspired many.
It is these stories that remind us of the diversity at our Morning Pointe communities and the true human spirit. We share these meaningful messages so that many more can understand the contributions of our amazing residents over a life well-lived and the commitment of our associates who care for them daily. As one resident so eloquently shared, “For every stage in life, you need something and Morning Pointe is just what I need at this stage of my life.”
We are family. We are community. We are a resource. We are home. We are “making our mark” the Morning Pointe way.  Join us. Enjoy this special publication and thank you for your support.


Greg A. Vital, President and CEO