KNOXVILLE, Tenn. (July 28, 2017) – Independent Healthcare Properties (IHP) and Morning Pointe Senior Living announce the expansion of its assisted living and memory care services in the Knoxville area serving in Anderson, Loudon and Knox counties. The Chattanooga-based senior healthcare services company, local dignitaries and community leaders will celebrate the groundbreaking of the new 18-acre, 133-unit senior campus on August 29, at 10:30 a.m., at 9649 Westland Dr., in West Knoxville — adjacent to Shoreline Community Church.

The first phase of the development will feature a 58,000-square-foot building with 73 spacious senior living apartments. Twenty of the apartments will be located in a secure, dedicated area designed for residents with Alzheimer’s disease and other memory care disorders. Phase II will feature The Lantern at Morning Pointe Alzheimer’s Center of Excellence – a 45,000-square-foot, freestanding memory care community, with 60 specially designed apartments for Alzheimer’s residents.

The development is anticipated to open Fall 2018, adding to Morning Pointe’s existing senior living services in Clinton, Lenoir City and Powell, and will offer convenient assisted living and Alzheimer’s care easily accessible to Pellissippi Parkway with premier amenities, fine dining areas, life enrichment, and physical and occupational therapies. The Lantern memory care services will feature innovative therapies such as SimpleC™ Companion memory care technology and Meaningful Day™ purposeful programming to ensure the highest quality of memory care for residents.

“Morning Pointe has been a part of the East Tennessee healthcare delivery system for 20 years since its founding in Chattanooga,” says Greg A. Vital, president and CEO of Morning Pointe. “Knoxville is not only a great place to live and work, but also a great place to retire. This expansion allows us to provide seniors and their families more options for quality senior care and service in Knox County.”

According to 2016 U.S. Census Bureau population estimate reports, Knoxville is the second fastest growing city in the state behind Nashville. Following growth trends, Morning Pointe seeks to provide retirement living options to bring the over-65 population closer to medical services and adult children, who are relocating to urban areas.

The Knoxville development will bring 200 construction jobs and 125 permanent healthcare jobs to the region, with an estimated economic impact of $15 million. East Tennessee Specialty Builders of Chattanooga is the general contractor for the project. HFR Design of Brentwood is the architect, and SITE, Inc., of Knoxville is providing civil engineering services.

Morning Pointe has also made a commitment to senior care awareness in the region through the Morning Pointe Foundation and its partnerships with Knoxville-based non-profit organizations, Alzheimer’s awareness events featuring Kim Campbell – wife of country music legend Glen Campbell – caregiver support groups, and nursing scholarship opportunities.

Morning Pointe Foundation – the philanthropic arm of Morning Pointe Senior Living founded in 2014 by East Tennessee entrepreneurs Greg A. Vital and Franklin Farrow – connects educational and wellness initiatives, creates community partnerships and supports caregivers in its mission to advance the care of seniors.