Morning Pointe Senior Living communities in five states across the Southeast will recognize thousands of individuals who have dedicated their time to community service and acts of kindness during National Volunteer Week, which takes place April 23 through April 27.

Throughout the week, each senior living and memory care community will host special events in honor of its volunteers – many who have served for years. Volunteers will receive a Certificate of Service and special gifts from the residents and associates who depend on them every day.

For 20 years, Morning Pointe has partnered with local schools, churches, businesses and non-profit organizations to make a difference in the lives of others. These acts of kindness inspired a yearlong volunteerism campaign to give back 20,000 hours of community service in 2017.

So far, the residents, associates, families and partners have worked together to give back more than 12,000 hours of service, with an economic impact of more than $275,000. Halfway to achieving their goal for the year, the senior campuses show no signs of slowing down as they seek more opportunities to pay it forward.

“Morning Pointe wouldn’t be what it is today if it weren’t for the community partnerships, countless volunteers, associates that call us a place to work, and residents that call us home,” said Greg A. Vital, president and CEO of Morning Pointe. “We are giving back in a big way to extend our gratitude to the people who are and have been a part of our legacy for two decades.”

The project underscores the senior healthcare services company’s commitment to community involvement through life enrichment and intergenerational programs designed to promote healthy, active lifestyles for seniors.

To complement Morning Pointe’s mission of care and compassion, Vital and Farrow created the Morning Pointe Foundation in 2014. The Foundation has also made contributions through scholarship programs awarded to regional colleges and universities, including The University of Tennessee at Chattanooga, Tennessee College of Applied Technology in Athens and Jacksboro, Southern Adventist University and Chattanooga State Community College. The 501(c)(3) organization creates community partnerships, scholarships and caregiver support initiatives in its mission to advance the care of seniors.