KNOXVILLE, Tenn. (January 23, 2019) – Morning Pointe Senior Living is pleased to announce that its newest senior living community, Morning Pointe of Knoxville, has obtained all appropriate licensure from the Tennessee Department of Health, paving the way for residents to begin moving into the new campus. The assisted living and Alzheimer’s memory care community’s grand opening ceremony will take place on Thursday, March 7 with an open house from 4:00 p.m. to 7:00 p.m. and a formal dedication program beginning at 4:30 p.m. Morning Pointe of Knoxville is the first phase of a planned larger senior living campus, featuring a 58,000-square-foot assisted living community with 73 spacious apartments and a secure wing of 20 apartments designed for residents with Alzheimer’s disease and other memory care disorders. This addition strengthens Morning Pointe Senior Living’s footprint in East Tennessee, complementing current locations in Clinton, Lenoir City, and Powell.

Following the grand opening of Morning Pointe of Knoxville, construction will begin on the second phase of the campus, The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Knoxville, in late spring of 2019. The Lantern will be a freestanding building located on the same property and will be dedicated solely to providing Alzheimer’s memory care. The 45,000-square-foot memory care community will consist of 60 specially designed apartments for residents with Alzheimer’s and other memory care needs.

The Morning Pointe of Knoxville campus will continue to maintain a strong focus on clinical care, featuring physical and occupational therapies, life enrichment/wellness programming, and intergenerational activities. The Lantern will provide an array of Alzheimer’s memory care services, including innovative therapies such as SimpleC™ Community Connect memory care technology and Meaningful Day™ purposeful programming to ensure the highest quality of care for residents. Residents will enjoy premier amenities and fine dining with local, farm-fresh ingredients.

“Morning Pointe has been a part of the East Tennessee healthcare delivery system for 20 years since its founding in Chattanooga,” says Greg A. Vital, president and CEO of Morning Pointe. “Knoxville is not only a great place to live and work, but also a great place to retire. This expansion allows us to provide seniors and their families more options for quality senior care and service in Knox, Anderson, and Loudon Counties. In addition, we remain committed to contributing to job growth and workforce development in the Smoky Mountain region.”

According to 2016 U.S. Census Bureau population estimate reports, Knoxville is the second fastest growing city in the state behind Nashville. Following growth trends, Morning Pointe seeks to provide retirement living options to bring the over-65 population closer to medical services and adult children, who are relocating to urban areas.

Independent Healthcare Properties LLC, a Chattanooga, Tenn.-based senior healthcare services company, develops, owns and manages 32 Morning Pointe Assisted Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. For more information, please visit