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CHATTANOOGA, Tenn. (December 9, 2016) – Morning Pointe Senior Living and Independent Healthcare Properties (IHP), in partnership with The Samaritan Center in Ooltewah, continue a 6-year-old tradition of bringing Christmas to local children and families in need.

From November through early December, the senior healthcare company’s assisted living and Alzheimer’s memory care communities in Chattanooga, Collegedale, Hixson and Athens embraced the power of giving, collecting hundreds of dollars’ worth of toys to benefit non-profit organization. Since 2010, Morning Pointe has delivered more than $6,000 in donations.

Participating Morning Pointe communities include: Morning Pointe of Athens, Morning Pointe of Chattanooga at Shallowford, Morning Pointe of Collegedale at Greenbriar Cove, Morning Pointe of Hixson, The Lantern at Morning Pointe Alzheimer’s Center of Excellence in Chattanooga, and The Lantern at Morning Pointe Alzheimer’s Center of Excellence in Collegedale.

Executive directors, leadership, associates and residents gathered at Morning Pointe of Chattanooga at Shallowford, presenting several barrels overflowing with toys to Samaritan Center representatives.

“I couldn’t be more proud of all of our communities,” said Greg A. Vital, president and CEO of Morning Pointe and IHP. “Each year, it brings us much joy to partner with the Samaritan Center to open our hearts and spread holiday cheer to families throughout Hamilton County.”

The Samaritan Center is a nonprofit social services agency that provides emergency assistance with food, rent, prescriptions, and utilities for local residents.

Morning Pointe Senior Living is the region’s choice for assisted living and Alzheimer’s memory care in the greater Chattanooga area. Through its life enrichment and Meaningful Day™ programs, residents and associates look for ways to pay it forward, bringing holiday cheer to those who need it most.