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(February 18, 2022) – Amanda Baushke has been named to the new role of Vice President of Life Enrichment at Morning Pointe Senior Living. Baushke is responsible for leading strategic development of life enrichment and memory care programming at all Morning Pointe locations, focusing on residents’ overall physical, spiritual, emotional, cognitive and social wellbeing.

Morning Pointe Senior Living, a Chattanooga, Tenn.-based senior healthcare services company, owns and manages 36 Morning Pointe assisted living, personal care and Alzheimer’s memory care communities in five southeastern states. Morning Pointe was founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow and is celebrating 25 years of service this year.

“I am passionate about making our country and the world a better place to age,” said Baushke. “I have a love for working with older adults and developing myself as a thought and operational leader in the industry.”

Baushke joins Morning Pointe with over 13 years of industry experience, most recently holding the position of Vice President of Operations at a senior living-related company in the Denver, Colorado, area. She got her start in the healthcare industry as the director of masterpiece living for a large Life Plan community in Michigan. During her time there, she gained knowledge of the day-to-day experiences of residents and how to implement wellness, spiritual care, and life enrichment programs that enhance senior living. Baushke holds a bachelor’s degree from Alma College in Alma, Michigan.

When she isn’t at work, Baushke has several interests ranging from traveling both in and out of the country to volunteering in the community. She and her fiancé, Josh, love to spend time in the great outdoors, hiking, and other outdoor sports. One of Baushke’s proudest moments was completing the 2012 Panama City Beach Ironman Triathlon.

“Morning Pointe is very fortunate to have Amanda leading our life enrichment and memory care programming,” said Morning Pointe chief operating officer Heather Tussing. “Her zest for life and dedication to making senior living the best it can be make her an excellent fit for the Vice President of Life Enrichment role. Amanda’s extensive knowledge and experience in engaging activity programming and delivery will help propel our company forward into a new phase of growth.”

For more information about Morning Pointe Senior Living, please visit www.morningpointe.com.