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KNOXVILLE, Tenn. (April 1, 2022) – Morning Pointe Senior Living announces the grand opening celebration of Morning Pointe of Hardin Valley, a new assisted living and Alzheimer’s memory care community located at 2449 Reagan Road in Knoxville. Local dignitaries and guest speakers from the Knox County area will gather for a formal dedication ceremony on Thursday, May 5 at 4:30 p.m. Nestled between Oak Ridge and west Knox County just minutes from Pellissippi State Community College, Morning Pointe of Hardin Valley is now open and welcoming new residents daily!

The initial phase of the 20-acre, senior campus features a community with 77 spacious apartments nestled among a desirable one-level layout designed with seniors in mind, including a secure wing specially planned for residents with Alzheimer’s disease and other memory care needs. Amenities like a library, exercise room, and sitting nooks offer solace and encourage socialization among friends. Beautiful, secure courtyards showcase walking paths, sitting areas, and gathering spots for residents to enjoy the outdoors. Morning Pointe’s purposeful programming fosters independence and support with a strong focus on clinical care including physical and occupational therapies, life enrichment and wellness offerings. Farm-to-Table fresh dining and intergenerational activities help residents live their best.

“Morning Pointe has served East Tennessee for more than 20 years, and the Knoxville area has been a wonderful place to grow as we provide seniors and their families more options for quality senior care,” said Greg A. Vital, president of Morning Pointe Senior Living. “Additionally, we remain committed to workforce development in the region as Morning Pointe continues to expand throughout Knox, Anderson, and Loudon counties.”

Ben Stiefel, a graduate of Lee University, is the executive director at Morning Pointe of Hardin Valley, bringing over 14 years of experience in senior healthcare. “I have a deeply-rooted desire to serve the seniors of my community. I find fulfillment in providing them with a comfortable and safe environment where they feel loved and valued, as well as having an active and engaged community,” said Stiefel.

Morning Pointe is the region’s choice for assisted living and memory care, serving seniors across Tennessee for 25 years. In addition to the Hardin Valley assisted living and Alzheimer’s memory care community in East Tennessee, Morning Pointe operates assisted living and memory care communities in Knoxville, Clinton, Lenoir City, and Powell.

Morning Pointe Senior Living, a Chattanooga-based senior healthcare services company, develops, owns and manages 36 Morning Pointe Assisted Living and The Lantern Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. Morning Pointe was founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. For more information on Morning Pointe of Hardin Valley, please visit www.morningpointe.com/hardin-valley.