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CHATTANOOGA, Tenn. (November 4, 2019) – Morning Pointe Senior Living announces the grand opening of Morning Pointe of East Hamilton. Local dignitaries and guest speakers from the Hamilton County area will gather for the grand opening of the assisted living and Alzheimer’s memory care community on Thursday, December 12 from 4 p.m. to 7 p.m., with a formal dedication program at 4:30 p.m. The event will have a Christmas theme and will feature heavy hors d’oeuvres, a meet-and-greet opportunity with Santa Claus, and live music from Christmas carolers. 

Located at 1776 Generations Way on the 9700 block of East Brainerd Road in Ooltewah, Morning Pointe of East Hamilton is the first phase of a new state-of-the-art senior living campus in Hamilton County and will provide a continuum of care for residents with a variety of care services for seniors needing assistance with daily living as well Alzheimer’s disease and dementia in a secure environment.

The $35 million, 24-acre campus, located in the East Hamilton corridor near East Hamilton High School and The Course and Homes of Windstone offers high-quality amenities including walking trails, exercise paths, and beautifully landscaped grounds. The community also features fine dining with local, farm-fresh foods through Morning Pointe’s “Farm to Table” program, life enrichment activities, and professional health and wellness services. Daily activities will feature innovative therapeutic programs, including the Meaningful Day™ purposeful memory care program and physical and occupational therapies, to ensure the highest quality of care for residents. For more information on Morning Pointe of East Hamilton, call (423) 212-1208 or visit https://morningpointe.com/morning-pointe-east-hamilton-assisted-living/.  

In addition to its East Hamilton location, Morning Pointe Senior Living operates five other assisted living and Alzheimer’s memory care communities locally in Chattanooga, Collegedale, and Hixson. Morning Pointe of East Hamilton is the company’s 17th campus in Tennessee. 

Independent Healthcare Properties LLC, a Chattanooga, Tenn.-based senior healthcare services company, is the developer, owner and manager of 33 Morning Pointe® assisted living and The Lantern® at Morning Pointe Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. For more information, please visit www.morningpointe.com.


Thursday, December 12, 2019

Open House – 4:00 p.m. to 7:00 p.m.

Formal Program and Ribbon Cutting – 4:30 p.m.