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New Assisted Living & Alzheimer’s Memory Care Community Now Open on Reagan Road

(February 15, 2022) – Morning Pointe of Hardin Valley, a new senior living campus in northwest Knoxville offering assisted living and Alzheimer’s memory care, is now officially open and welcoming residents. This campus is Morning Pointe’s seventh building in the greater Knoxville area, complementing locations in Knoxville, Lenoir City, Powell, and Clinton, and the thirty-sixth Morning Pointe Senior Living community overall. Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

The initial phase of the 20-acre campus located at 2449 Reagan Road features a single-story assisted living and memory care community with 77 spacious apartments, including a secure wing specially designed for residents with Alzheimer’s disease and other memory care needs. Morning Pointe’s patented Meaningful Day™ programming features a strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings, including the Teepa Snow Positive Approach to Care™ and Best Friends Approach™. Farm-to-Table fresh dining and intergenerational activities help residents live their best.

“As of this week, our doors are officially open, and associates are hard at work preparing the community to welcome its first residents,” said Greg A. Vital. “Nestled between Knoxville and Oak Ridge, Morning Pointe of Hardin Valley will be a wonderful community to call home. With access to healthcare resources, and the continued growth of Knoxville and the University of Tennessee, East Tennessee has certainly been an excellent place to expand our footprint of providing the highest level of senior resident care for generations to come.”

Ben Stiefel, a graduate of Lee University, is the executive director at Morning Pointe of Hardin Valley, bringing over 14 years of experience in senior healthcare. “I have a deeply-rooted desire to serve the seniors of my community. I find fulfillment in providing them with a comfortable and safe environment where they feel loved and valued, as well as having an active and engaged community,” said Stiefel.

Morning Pointe of Hardin Valley will ultimately create 250 permanent healthcare positions with a positive economic impact of more than $30 million annually, considering payroll, property taxes, and local purchase of goods and services. A grand opening event will be planned for the spring. For more information on Morning Pointe of Hardin Valley, call 877-776-4683 or visit morningpointe.com/hardinvalley