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(November 23, 2021) – Holly Smarr has been named Executive Director at The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Clinton. Smarr now oversees daily operations at the Alzheimer’s memory care campus on Charles G. Seivers Boulevard. Morning Pointe Senior Living, a Chattanooga, Tenn.-based senior healthcare services company, owns and manages 35 Morning Pointe assisted living, personal care and Alzheimer’s memory care communities in five southeastern states. Morning Pointe was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow.

“I am passionate about being a resource to families and caregivers who face challenges with their loved ones who struggle with Alzheimer’s and dementia,” said Smarr. “With proper, attentive and respectful care, we help residents retain their dignity and independence as they age.”

Ms. Smarr joins Morning Pointe with 12 years of experience in senior living, having been the Alzheimer’s programming director at The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Knoxville for over 2 years. During her time there, she became a Certified Dementia Practitioner. Smarr started in the healthcare industry as an Emergency Management student.

Smarr has several hobbies and interests that keep her busy outside of work, from amateur photography to reading astronomy. In her free time, she loves to spend time with her family. Smarr and her husband have three children and a German Shepherd named Jango. They enjoy family time outside, often going on hiking adventures.

“Holly is an exciting addition to the leadership team at The Lantern, and I have no doubt she will further the tradition of excellence at Morning Pointe,” said Rob Pollard, senior vice president of operations for Morning Pointe.

The Lantern maintains a strong focus on clinical care with innovative therapies such as Teepa Snow’s Positive Approach® to Care and Morning Pointe’s Meaningful Day™ purposeful programming to ensure the highest quality of care for residents. Physical and occupational therapies, medication management, life enrichment and wellness programming, and intergenerational activities round out the wide array of healthcare services offered—and all residents enjoy premier amenities and fine dining with local, Farm-to-Table ingredients.

For more information about Morning Pointe Senior Living, please visit www.morningpointe.com.