Morning Pointe Senior Living is a recognized leader in the senior living community providing assisted living, personal care (KY), and Alzheimer’s memory care. We’ve built caring, secure communities that promote both hospitality and dignity while helping residents maintain independence.
When you join our community, you’ll receive much more than just a place to live – you’ll have a place to enjoy life, find the support you need, and make the most of every day.
Celebrating 25 Years of Service
The Morning Pointe Story
When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1997, they didn’t even have a computer. After years of working together in senior living, the duo was excited to break into the growing industry with a new venture.
Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick and mortar communities for senior living services. After the first six buildings were finished, they decided to make a permanent commitment to the communities they served by putting together a team to run the facilities.
Today the healthcare services company, Independent Healthcare Properties, (IHP) manages and operates more than 35 locations – assisted living (AL, GA, IN, TN), personal care (KY) and Alzheimer’s memory care – across the Southeast, serving 1,700 residents, 1,600 associates, and an IT and accounting department that looks… a lot different.