About Us
Morning Pointe Senior Living is a recognized leader in the senior living community providing assisted living, personal care (KY), and Alzheimer’s memory care. We’ve built caring, secure communities that promote both hospitality and dignity while helping residents maintain independence.
When you join our community, you’ll receive much more than just a place to live – you’ll have a place to enjoy life, find the support you need, and make the most of every day.
Company Facts
- Established in 1997
- Owner and operator of assisted living, personal care and Alzheimer's memory care communities.
- 37 communities and growing
- In 5 states including Alabama, Georgia, Indiana, Kentucky, Tennessee
- Serving more than 1,900 residents and their families
- 1,785 + employees
- Corporate office in Ooltewah, TN
- Judeo-Christian values
The Morning Pointe Senior Living Founder's Story
The Morning Pointe Story
When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1997, they didn’t even have a computer. After years of working together in senior living, the duo was excited to break into the growing industry with a new venture.
Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick and mortar communities for senior living services. After the first six buildings were finished, they decided to make a permanent commitment to the communities they served by putting together a team to run the facilities.
Today the healthcare services company, Independent Healthcare Properties, (IHP) manages and operates more than 37 locations – assisted living (AL, GA, IN, TN), personal care (KY) and Alzheimer’s memory care – across the Southeast, serving 1,700 residents, 1,600 associates, and an IT and accounting department that looks… a lot different.
Come see the Morning Pointe difference for yourself
Mission & Values
To Residents
To Community
To Associates
To Management
