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25,000 Touches for our 25th Anniversary See Events

Morning Pointe 25 Anniversary Logo

Locations

About Us

Morning Pointe Senior Living is a recognized leader in the senior living community providing assisted living, personal care (KY), and Alzheimer’s memory care. We’ve built caring, secure communities that promote both hospitality and dignity while helping residents maintain independence.

When you join our community, you’ll receive much more than just a place to live – you’ll have a place to enjoy life, find the support you need, and make the most of every day.

Group photo of all employees and residents

Company Facts

Celebrating 25 Years of Service

The Morning Pointe Story

When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1997, they didn’t even have a computer. After years of working together in senior living, the duo was excited to break into the growing industry with a new venture.

Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick and mortar communities for senior living services. After the first six buildings were finished, they decided to make a permanent commitment to the communities they served by putting together a team to run the facilities.

Today the healthcare services company, Independent Healthcare Properties, (IHP) manages and operates more than 37 locations – assisted living (AL, GA, IN, TN), personal care (KY) and Alzheimer’s memory care – across the Southeast, serving 1,700 residents, 1,600 associates, and an IT and accounting department that looks… a lot different.

Come see the Morning Pointe difference for yourself

Schedule a tour at any community to experience the beautiful grounds, apartment options, activity areas, and even try out our delicious food options at lunch!

Mission & Values

To Residents
Morning Pointe communities are dedicated to providing services that enhance the wellness, lifestyle and enjoyment of senior living. Assisted Living (TN, GA, AL, IN), Personal Care (KY), and Alzheimer’s services are provided in a caring, secure environment that promotes hospitality and dignity while maintaining an independent quality of life.
To Community
Morning Pointe is dedicated to being a resource center for individuals and families challenged with senior living care decisions. Educational programs, specialized training and community involvement are utilized to ensure innovative and resourceful answers that meet the community’s needs. By being a good corporate citizen, Morning Pointe seeks to foster meaningful relationships with business leaders that will enhance the surrounding communities.
To Associates
Morning Pointe seeks to provide a work environment that supports the fulfillment of each associate. Innovative training and educational programs promote the wellness and lifestyle of each associate. Compassionate leadership will challenge each associate to meet and exceed career objectives while dedicating themselves to the service of others.
To Management
Morning Pointe management strives to be industry leaders and produce positive results. Innovative and creative managers are challenged to be good financial fiduciaries of all the resources entrusted to them. All decisions must reflect a Judeo-Christian ethic that supports a strong corporate culture and character.

Milestones Magazine

Milestones magazine is Morning Pointe Senior Living’s yearly publication to celebrate and showcase our wonderful staff, programs and residents.

Come see the Morning Pointe difference for yourself

Schedule a tour at any community to experience the beautiful grounds, apartment options, activity areas, and even try out our delicious food options at lunch!

We’d love to have you join our community. But don’t just take it from us, read what others are saying