Hixson, TN — December 15, 2025. What a memorable evening celebrating the people who bring Morning Pointe Senior Living to life every single day. Surrounded by leaders from across our five-state footprint, co-founders Greg Vital and Franklin Farrow helped honor associates and campuses whose dedication made 2025 an extraordinary year. These annual recognitions highlight communities that demonstrated excellence in service, teamwork, engagement, operations, and stewardship—each reflecting Morning Pointe’s mission of providing trusted care and peace of mind for residents and families.
2025 Community Honors
Fiscal Responsibility Award — Morning Pointe of Hixson, TN
Presented to the community that demonstrated exceptional financial stewardship throughout the year. The honoree excelled in managing resources responsibly, upholding budget expectations, and supporting the long-term stability and strength of its community.
Morning Pointe Foundation Award — Morning Pointe of Calhoun, GA
This award recognizes the community that showed exceptional engagement with the Morning Pointe Foundation throughout the year. The honoree maintains a strong presence with its partner school, participates actively in scholarship events, and demonstrates ongoing support for the Foundation’s mission to uplift future healthcare professionals.
Associate Satisfaction Award — Morning Pointe of Greeneville, TN
Presented to the community that exemplifies an outstanding workplace culture. The winning team demonstrates strong associate engagement, excellent participation in organizational initiatives, high compliance, and consistently strong retention—reflecting a workplace where associates feel supported and committed to delivering excellent care.
Operational Achievement Award — Morning Pointe of Spring Hill, TN
This award honors a community operating at a high standard across leadership, service quality, team performance, resident engagement, staff training, and safety outcomes. The recipient demonstrates balanced excellence, strong execution of operational goals, and a clear commitment to resident well-being.
Community Relations & Marketing Achievement Award — Morning Pointe of Frankfort, KY Campus
This award recognizes a campus that strengthened its community presence through meaningful outreach, consistent visibility, and strong collaboration across buildings. The recipient demonstrated outstanding teamwork in serving more families while building trusted relationships throughout its region.
“Tonight is a reminder of what makes Morning Pointe so special,” shared co-founder Greg Vital. “The heart of our organization has always been the people—those who show up each day with compassion, consistency, and a deep commitment to serving others. The communities we honored this year reflect the very best of who we are and the standard we strive to uphold for the families who trust us.”
Executive Director Robin Jackson added, “Seeing our teams recognized tonight is incredibly meaningful. I’m proud of the way they show up for our residents every day and grateful to be part of an organization that values its people.”
These honorees represent the high standards, compassion, and commitment that continue to distinguish Morning Pointe Senior Living across its 42 communities.
About Morning Pointe Senior Living
Morning Pointe Senior Living was founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. The company operates 42 assisted living, personal care, and Alzheimer’s memory care communities across five southeastern states.
