Knoxville, TN — December 8, 2025 — Morning Pointe Senior Living, which operates 42 communities and employs more than 2,000 associates across five states, is celebrating one of its own this year as Jessica Schaeffer, Community Relations & Marketing Director at the Morning Pointe of Knoxville Senior Living campus, received the organization’s Exceeding Expectations Award in Community Relations & Marketing at the Annual Holiday Party & Awards Banquet.
A true Knoxville powerhouse, Jessica blends heart and hustle to help seniors discover their next happy place at Morning Pointe. She’s a mentor, motivator, and friend. Reflecting on the recognition, she shared, “I’ve been here for eight years and it’s been a very quick eight years—it’s flown by—so I’m just very lucky and I feel very blessed to work here and to be honored with this award, so thank you Morning Pointe.”
“Celebrating our associates and communities is more than tradition — it is the foundation of what sets Morning Pointe apart,” said Greg Vital, Co-Founder, Morning Pointe Senior Living. “Their unwavering commitment to quality care and meaningful service is what creates true peace of mind for the residents and families who rely on us every day.”
Community of the Year
Morning Pointe of Athens, TN
Executive Director: Crystal Sutton
Recognizing a community that set a new standard in resident care, teamwork, and overall excellence.
Chairman’s Award
Morning Pointe of Tullahoma, TN
Executive Director: Tana Caldwell
Honoring a campus that exemplifies Morning Pointe’s mission through exceptional leadership, service, and impact.
Exceeding Expectations Awards
Celebrating outstanding associates who went above and beyond in their field:
Community Relations & Marketing — Jessica Schaeffer, Morning Pointe of Knoxville, TN Campus
Food Service — Shannon Bolden, Morning Pointe of Powell, TN
Nursing — Anita Hayes, Morning Pointe of Calhoun, GA
Resident Care — Liwisa Pwohn, Morning Pointe of Owensboro, KY
Life Enrichment & Alzheimer’s Programming — Dawn Pittman, The Lantern at Morning Pointe of Lexington, KY
Maintenance & Housekeeping — Billy Mosier, Morning Pointe of Richmond, KY
Business Office — Kim Tipton, Morning Pointe of Athens, TN
Home Office — Shona Chandler, Vice President of Associate Engagement and Talent
These awards honor individuals and teams who consistently embody Morning Pointe’s values — serving with compassion, creativity, and purpose every day.
Morning Pointe Senior Living extends heartfelt congratulations to all 2025 honorees. Your dedication continues to strengthen our communities, enrich the lives of our residents, and move our mission forward in meaningful ways.
About Morning Pointe Senior Living
Morning Pointe of Knoxville is part of Morning Pointe Senior Living, founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. The company operates 42 assisted living, personal care, and Alzheimer’s memory care communities across five southeastern states.
