Morning Pointe Senior Living leadership recognized several of its senior living and Alzheimer’s memory care communities on Dec. 4 at its annual conference, honoring their unique dedication to residents and their families in the 2024 Community Awards.
Each year, Morning Pointe acknowledges top-performing teams of caregivers, directors, and customer service associates from its communities across the Southeast.
“It is always an honor to recognize the outstanding efforts of our teams across the Southeast,” said Morning Pointe President Greg A. Vital. “Their unwavering commitment to providing compassionate, high-quality care embodies the mission of Morning Pointe. These awards celebrate their dedication and the meaningful impact they have on the lives of our residents and their families every day.”
Morning Pointe Senior Living, a Chattanooga, Tennessee-based senior healthcare services company, operates 40 assisted living and Alzheimer’s memory care communities in five southeastern states. Morning Pointe was founded in 1997 by Tennessee healthcare entrepreneurs Greg Vital and Franklin Farrow, current CEO.
Leaders presented executives from each of the winning communities with a plaque of recognition during the annual conference. Morning Pointe of Tullahoma, Tennessee, Assisted Living and Memory Care, was awarded the 2024 Community of the Year award for overall leadership in providing exceptional senior care. Executive Director Tana Caldwell accepted the award on behalf of the team.
“It’s so wonderful to have this recognition for our hard-working team,” said Caldwell. “This goes to my staff because they’re the ones who make our community a home for our residents.”
More Awards and About Morning Pointe
Other honors presented included:
- The Chairman’s Award was presented to Morning Pointe at Happy Valley Assisted Living and Memory Care in Walker County, Georgia (led by Executive Director Alisha Landes).
- The Morning Pointe Foundation Award was presented to Morning Pointe of Franklin, Tennessee, Assisted Living (led by Executive Director Jenna Wetherholt).
- The Fiscal Responsibility Award was presented to Morning Pointe of Spring Hill, Tennessee, Assisted Living (led by Executive Director Alicia Armstrong).
- The Associate Satisfaction Award was presented to Morning Pointe of Frankfort, Kentucky, Assisted Living (led by Executive Director Amber Stansberry).
- The Operational Achievement Award was presented to Morning Pointe of Athens, Tennessee, Assisted Living (led by Executive Director Crystal Sutton).
- The Community Outreach Award was presented to Morning Pointe of Knoxville, Tennessee, Assisted Living, (led by Executive Director Kristy Ritch).
“The winners of these community awards exemplify the spirit and values that Greg and I first envisioned for Morning Pointe more than 25 years ago,” said Franklin Farrow. “We are extremely grateful for these associates who have set the bar high in serving seniors for generations to come.”
In addition, Morning Pointe Senior Living presented eight Exceeding Expectations Awards to individual associates. These awards recognize associates who have gone above and beyond their job duties to serve their residents and fellow associates.
The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide clinical scholarships and caregiver support.
