About Us
Morning Pointe Senior Living is a recognized leader in the senior living community providing assisted living, and Alzheimer’s memory care. We’ve built caring, secure communities that promote both hospitality and dignity while helping residents maintain independence.
When you join our community, you’ll receive much more than just a place to live – you’ll have a place to enjoy life, find the support you need, and make the most of every day.
Company Facts
- Established in 1997
- Owner and operator of assisted living, personal care and Alzheimer's memory care communities.
- 41 communities and growing
- In 5 states including Alabama, Georgia, Indiana, Kentucky, Tennessee
- Serving more than 2,000 residents and their families
- 2,000 + employees
- Corporate office in Ooltewah, TN
- Judeo-Christian values
The Morning Pointe Senior Living Founder's Story
The Morning Pointe Story
When Greg Vital and Franklin Farrow started Morning Pointe Senior Living in Chattanooga, TN back in 1997, they didn’t even have a computer. After years of working together in senior living, the duo was excited to break into the growing industry with a new venture.
Their mission was to provide a different type of senior care than the nursing home model they were accustomed to, and their initial goal was to develop a half dozen brick and mortar communities for senior living services. After the first six buildings were finished, they decided to make a permanent commitment to the communities they served by putting together a team to run the facilities.
Today the healthcare services company, Independent Healthcare Properties, (IHP) manages and operates more than 40 locations – assisted living (AL, GA, IN, TN, KY) and Alzheimer’s memory care – across the Southeast, serving 2,000+ residents, 2,000+ associates, and an IT and accounting department that looks… a lot different.
Come see the Morning Pointe difference for yourself
Mission & Values
Morning Pointe Senior Living is committed to helping
SENIORS LIVE THEIR BEST LIFE
by being the provider of choice for senior living and Alzheimer’s memory care services.
To Residents
Morning Pointe communities are dedicated to providing services that enhance the wellness, lifestyle and enjoyment of senior living. Assisted Living (TN, GA, AL, IN, KY), and Alzheimer’s services are provided in a caring, secure environment that promotes hospitality and dignity while maintaining an independent quality of life.
To Community
To Associates
To Management
