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Morning Pointe of Athens, Morning Pointe Foundation 6th Annual Mastering Memory Care Golf Tournament set for June 26

Photo of tournament winners, Starr Regional Medical Center

Morning Pointe of Athens Assisted Living will present its sixth annual Mastering Memory Care Golf Tournament on June 26 at the Springbrook Golf & Country Club in Niota, Tennessee.

The tournament will benefit the Morning Pointe Foundation. The 501(c)3 nonprofit provides caregiver support programs, sponsors educational awareness events and funds clinical scholarships to advance the care of seniors.

Registration and breakfast begins at 7:30 a.m., followed by an 8:30 a.m. shotgun start. The tournament will conclude with a 1 p.m. luncheon and awards banquet.

Since its founding in 2014, the Morning Pointe Foundation has funded more than 111 nursing and clinical scholarships at 17 partnering community colleges and universities. Locally, these include Tennessee College of Applied Technology (TCAT) in Athens and in Jacksboro, Chattanooga State Community College, Columbia State Community College, and Tusculum University in Greeneville, Tennessee.

“These ongoing scholarships are made possible thanks to the commitment of local sponsors and their dedication to ensuring more students gain the resources they need to further their professional careers,” said Greg A. Vital, president and co-founder of Morning Pointe Senior Living. Vital also helped start the Foundation.

The Foundation continues to accept donations and welcomes sponsorships for this event.

photo of Chuck Liner's 2nd place team
Chuck Liner’s second-place team 2023. First-place team Starr Regional Medical Center is pictured at the top.

For more information about sponsoring the tournament or to register as a golfer, call Crystal Sutton, executive director at Morning Pointe of Athens, at 423-836-3317, or email Athens-ed@morningpointe.com.

“We look forward to the golf tournament each year and getting together with our community partners,” said Sutton. “The Foundation is an important part of Morning Pointe Senior Living and of helping to fund education, especially clinical education, in our state.”

With the worldwide nursing shortage and increased cost of education, the work of the Morning Pointe Foundation is increasingly important. Fundraisers such as the golf tournament help make the scholarships possible.

“I am amazed each year at the difference that Morning Pointe of Athens and the surrounding community makes through this golf tournament,” said Miranda Perez, executive director of the Morning Pointe Foundation. “Your donations do far more than just allow you a day of golf – they are helping local students’ dreams of education come true.”

Last year’s tournament raised more than $17,000 for the Morning Pointe Foundation.

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 38 assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states, including several in the Chattanooga and Knoxville areas.

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photo, left to right: Greg A. Vital, Morning Pointe Senior Living co-founder and president; Tana Caldwell, executive director at Morning Pointe of Tullahoma; and Franklin Farrow, Morning Pointe Senior Living co-founder and CEO

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