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Morning Pointe of Tuscaloosa receives company’s Associate Satisfaction Award  

Left to right: Franklin Farrow, Morning Pointe Senior Living Co-Founder and CEO; Kendra Martin, Executive Director of Morning Pointe of Tullahoma, winner of the Associate Satisfaction Award; Greg A. Vital, Morning Pointe Senior Living Co-Founder and President; and Scott Edens, Morning Pointe Senior Living VP of Professional Development

Morning Pointe Senior Living leadership recognized Morning Pointe of Tuscaloosa Assisted Living and Memory Care on Dec. 6 with its Associate Satisfaction Award for 2023.

The award was presented at Morning Pointe’s annual awards ceremony and holiday banquet in Chattanooga, Tennessee, where the company is based. It recognizes low turnover, a high engagement rate among associates and high tenure.

Kendra Martin, executive director at Morning Pointe of Tuscaloosa, accepted the award on behalf of her community.

“Morning Pointe of Tuscaloosa is a family,” said Martin. “Like family, we may not always agree on everything, but we all understand the mission is providing excellent care to our residents. As much as I care about the well-being of my residents, I feel the same about my staff. I want to ensure that they have a positive and safe working environment with all their essential needs provided to perform their job duties. Showing them they are appreciated is always a focus.”

“Associate satisfaction is such an important component of a good senior living community,” said Greg A. Vital, president and co-founder of Morning Pointe Senior Living. “We are proud of the team at Morning Pointe of Tuscaloosa in making their community not only a great place for seniors to live but also for our associates to work.”

Morning Pointe of Tuscaloosa is located at 1801 Rice Mine Road.

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 38 assisted living and Alzheimer’s memory care communities in five southeastern states.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide clinical scholarships and caregiver support.

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