Morning Pointe at Happy Valley, the new assisted living and memory care campus in development in Walker County, is now approximately 50 percent completed and is taking reservations.
The senior community at 2989 Happy Valley Road in Rossville is now framed with the roof in place. It is part of an overall community redevelopment of the historic 300-acre Happy Valley Farms between Ridgeland High School and Rossville Middle School.
“We are excited to see the progress on this campus as it is highly anticipated in the Walker County community,” said Greg A. Vital, president of Morning Pointe Senior Living. “We hope to honor the legacy of the Happy Valley Farms as we build a home where local seniors can thrive, socialize and remain active as long as possible while receiving the care they need.”
The building is slated to open in late 2023 and is now taking reservations. Interested parties can call 706-916-2777 for more information or to reserve an apartment.
The Happy Valley farm and estate were established in 1935 by John L. Hutcheson, Jr., and were the site of an award-winning Jersey cattle and dairy farm before Hutcheson transitioned the property into a world-class American Saddlebred horse-breeding facility. Upon the death of Marion “Bit” Hutcheson, Vital took an interest in the property’s unique legacy and acquired it from the heirs. The Morning Pointe campus is planned in the southeast portion of the property across from the Happy Valley Legacy Barn.
The Happy Valley location will be the 38th Morning Pointe Senior Living community and the company’s second campus in Georgia. Since 1999, Morning Pointe of Calhoun, Georgia, has served Gordon County.
The single-story Happy Valley assisted living campus will be 67,000 square feet. It will feature 82 spacious apartments of country farm architecture. These encompass 58 assisted living apartments and 24 memory care apartments specially designed for residents with Alzheimer’s disease and other forms of memory loss. Decorations will celebrate the history of Walker County, as well as the Happy Valley Farm and its legacy.
Programming will adhere to Morning Pointe’s strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings and intergenerational activities.
The Lantern memory care wing will provide an array of Alzheimer’s and dementia care services. These include innovative therapies such as Teepa Snow’s Positive Approach® to Care, Best Friends™ Approach and Morning Pointe’s own Meaningful Day™ – a purposeful memory care program providing structure to help residents feel safe and secure.
The campus will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.
Founded in 1996 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living, personal care and Alzheimer’s memory care communities in five southeastern states. In the greater Chattanooga area, Morning Pointe operates assisted living and memory care communities in Chattanooga, Collegedale, Ooltewah, Hixson, Athens and Calhoun.
Morning Pointe at Happy Valley will create approximately 200 construction jobs and another 200 permanent healthcare positions with a positive economic impact of more than $35 million annually, considering payroll, property taxes and local purchase of goods and services.
