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Morning Pointe of Hardin Valley Senior Living Campus 60% Complete, On Track for Early 2022 Opening

Hardin valley campus exterior shot of building and parking lot

Morning Pointe of Hardin Valley, a new senior living campus under construction in northwest Knoxville offering assisted living and Alzheimer’s memory care, is 60% complete with an expected opening date of January 2022. This campus will be Morning Pointe’s seventh building in the greater Knoxville area, complementing locations in Knoxville, Lenoir City, Powell, and Clinton, and the thirty-sixth Morning Pointe Senior Living community overall. Founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

The initial phase of the 20-acre campus located at 2449 Reagan Road will feature a single-story assisted living and memory care community with 80 spacious apartments, including a secure wing specially designed for residents with Alzheimer’s disease and other memory care needs. Morning Pointe’s patented Meaningful Day™ programming features a strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings, including the Teepa Snow Positive Approach to Care™ and Best Friends Approach™. Farm-to-Table fresh dining and intergenerational activities help residents live their best.

“As the need for healthcare for aging seniors continues to rise, Morning Pointe is pleased to be expanding in the Knoxville market with our campus in Hardin Valley,” said Greg A. Vital. “Between the economic impact of Oak Ridge, access to healthcare resources, and the continued growth of Knoxville and the University of Tennessee, East Tennessee has certainly been a wonderful place to expand our footprint of providing the highest level of senior resident care for generations to come.”

Morning Pointe of Hardin Valley will ultimately create 250 permanent healthcare positions with a positive economic impact of more than $30 million annually, considering payroll, property taxes, and local purchase of goods and services.


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