CHATTANOOGA, Tenn. (September 26, 2025) – Families, residents, associates, and neighbors come together in a big way to support the annual Fall Festival at the Morning Pointe of Chattanooga Senior Living campus, home to Morning Pointe of Chattanooga Assisted Living and The Lantern at Morning Pointe of Chattanooga.
The festival fills the day with seasonal fun, offering live music, a car show, craft vendors, a kids’ play area, and delicious food – including BBQ plates prepared by Morning Pointe’s own food service team.
“We are thrilled with the turnout this year,” said Holly Holcomb, Life Enrichment Director at Morning Pointe of Chattanooga Assisted Living. “So many families stopped us to say how much they enjoyed it, and our vendors were so enthusiastic that every single one has already committed to coming back next year.”
The event raised approximately $1,000 for the Morning Pointe Foundation, a 501(c)3 nonprofit that provides nursing and allied health scholarships, forms community partnerships, and supports caregivers in its mission to advance the care of seniors. Proceeds directly benefit local students pursuing careers in healthcare at local institutions, including Chattanooga State Community College, the University of Tennessee at Chattanooga, Southern Adventist University, Tennessee College of Applied Technology–Chattanooga, Cleveland State Community College, Columbia State Community College, Pellissippi State Community College, Motlow State Community College, and Tusculum University, among others.
“All of the proceeds from this event benefit local students as we invest in the next generation of professionals in our community,” Holcomb added.
Families and guests share their gratitude for the opportunity to enjoy a fun, safe, and family-friendly day together, making the Fall Festival a highlight of the season.
About the Morning Pointe Foundation
The Morning Pointe Foundation is a 501(c)(3) non-profit public service organization created in 2014 to provide nursing scholarships, support caregiver education, and fund community awareness events.
Founded in 1997 by Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates 42 assisted living and Alzheimer’s memory care communities across five southeastern states. In the Tennessee Valley, communities are located in Chattanooga, East Hamilton, Collegedale, Hixson, and Walker County, Georgia.
