Morning Pointe Senior Living, a regional senior living company, has acquired Heritage Place, a long-time assisted living community for seniors in Owensboro, Kentucky.
The community, located at 3362 Buckland Square, is now Morning Pointe of Owensboro Assisted Living. The company is planning a $2.5 million renovation with enhanced services and is accepting reservations for new residents. Renovations will start in September and are expected to be completed by the end of the year.
“Morning Pointe Senior Living has been helping seniors live their best lives for more than 27 years, and we are pleased to be growing our presence in the Bluegrass Commonwealth,” said Greg A. Vital, president and co-founder of the company. “We are excited to expand our services and mission to the residents of Owensboro, Daviess County and beyond, and welcome them to our Morning Pointe family. Morning Pointe has a proven track record of delivering exceptional care. Our expertise in the senior living industry, combined with our strong partnerships with state and regional leaders, provides us with the experience and resources to meet regulatory requirements and provide high-quality services to our residents.”
Morning Pointe of Owensboro is Morning Pointe Senior Living’s 39th community and its 12th in Kentucky. Other Kentucky communities are located in Louisville, Lexington, Danville, Frankfort, Richmond and Russell. The company has been operating in Kentucky for 20 years.
Morning Pointe Senior Living was founded in 1997 by Tennessee healthcare entrepreneurs Vital and Franklin Farrow, CEO. It owns and operates 38 assisted living and Alzheimer’s memory care communities in five southeastern states: Tennessee, Kentucky, Georgia, Alabama and Indiana.
Morning Pointe leaders are on-site to assist residents and their family members, as well as associates, with the exciting transition.
The community offers comprehensive assisted living. Services and amenities will include (pending final regulatory approval):
- Licensed nurses providing oversight of health, wellness, and medication management
- 66 Assisted Living apartments
- Spacious living rooms and bedrooms
- Single-level living for ease of mobility
- Licensed, clinical, and care staff available 24 hours a day
- 24-hour personalized care services
- Periodic check-ins
- Personal grooming assistance, such as bathing or getting dressed
- Assistance with transferring to a bed or chair
- Escorting to meals and events
- Incontinence management
- On-site occupational, physical, and speech therapy
Programming includes a variety of life enrichment such as arts and crafts, wellness offerings such as exercise classes, and intergenerational activities, such as partnering with local schools. Residents also benefit from Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.
“We are excited to bring Morning Pointe’s level of clinical assistance and excellence to the Owensboro community,” said Kendell Stratton, vice president of Morning Pointe Senior Living’s Bluegrass Region. “We look forward to serving these seniors and their families and sharing with them all the enhanced resources we have available for a healthy and thriving life. Here, they can age in place easier, with physical therapy right on-site, medication management and licensed, clinical and care staff available 24 hours a day.”
The community has added Morning Pointe Senior Living’s new team-driven clinical staffing model, allowing greater staff flexibility and increased teamwork. It has also adopted Morning Pointe’s electronic medical records system for consistency of care, as well as digital leasing, making the transition to assisted living easier for residents and family members.
For more information about Morning Pointe Senior Living, visit morningpointe.com. For information about the Owensboro community, call 270-689-0930.
The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide nursing scholarships and caregiver support.
