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Morning Pointe Expands with The Lantern Alzheimer’s Center in East Hamilton, Opening Early 2025

Construction photo 1 of The Lantern at Morning Pointe of East Hamilton - August

The Lantern at Morning Pointe Alzheimer’s Center of Excellence, East Hamilton, is taking shape as the frame goes up and the campus expands.

The Lantern is joining Morning Pointe of East Hamilton Assisted Living and Memory Care to comprise Phase II of the senior living campus. It is located at 1775 Generations Way in Ooltewah, off East Brainerd Road by the Publix Super Market at the Shops at Enclave,

As the East Hamilton area continues to grow, Morning Pointe Senior Living is growing its own services in the community to serve the increasing population and the rising need for memory care services.

The Lantern at Morning Pointe Alzheimer’s Center of Excellence, East Hamilton, is expected to open in early 2025. It will be the 42nd Morning Pointe Senior Living community and the 25th in Tennessee.

Construction photo 2 of The Lantern at Morning Pointe of East Hamilton, August

New services are coming with the campus expansion. The Lantern will introduce early-stage dementia care. The Lantern will feature 60 apartments that encompass two levels of care – Lamplight for early stages of Alzheimer’s and other dementias, and Lantern for the more advanced stages. Care staff will be specially trained in dementia and Alzheimer’s. Memory care programming will include the Best Friends™ Approach, Teepa Snow’s Positive Approach™ to Care, Meaningful Day™ purposeful programming, music therapy, art therapy and cuddle therapy.

“Memory care is a much-needed service for our state,” said Morning Pointe Senior Living Co-founder and President Greg A. Vital. “Any family who finds their loved one diagnosed with Alzheimer’s or another form of dementia knows that support is essential on this difficult journey. Morning Pointe is excited to be expanding in Hamilton County to support our seniors living with dementia, as well as their loved ones.”

Once The Lantern is completed, the original Morning Pointe of East Hamilton community will transition to assisted living-only.

Services, Amenities and More

Services and amenities at both communities will include:

  • Licensed nurses providing oversight of health, wellness, and medication management
  • Single-level living
  • Licensed, clinical, and care staff available 24 hours a day
  • 24-hour personalized care services
  • Medication assistance and reminders
  • Periodic check-ins
  • Personal grooming assistance, such as bathing or getting dressed
  • Assistance with transferring to a bed or chair
  • Escorting to meals and events
  • Incontinence management
  • On-site occupational, physical, and speech therapy

Programming campus-wide will include a variety of life enrichment. This includes arts and crafts, wellness offerings such as exercise classes, and intergenerational activities, such as partnering with local schools. Residents will also benefit from Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

Construction photo 3 of The Lantern at Morning Pointe of East Hamilton, August

Founded in 1997, Morning Pointe Senior Living operates assisted living and Alzheimer’s memory care communities in five southeastern states. The company is based in Hamilton County. Other communities in the county are located in Chattanooga, Collegedale, and Hixson.

The new The Lantern at Morning Pointe Alzheimer’s Center of Excellence, East Hamilton will create approximately 60 permanent healthcare positions. It is estimated to have a positive economic impact of more than $25 million annually, considering payroll, property taxes and local purchase of goods and services.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide nursing scholarships and caregiver support.

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