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Morning Pointe of Danville campus expansion to start with groundbreaking Sept. 13

Rendering of Morning Pointe of Danville Assisted Living

On Wednesday, Sept. 13, at 11:30 a.m., Morning Pointe Senior Living will break ground on Phase II of Morning Pointe of Danville.

The event will take place at the property at 100 Birney Place in Danville. The current Morning Pointe of Danville offers both assisted living and memory care services. The new building will offer assisted living only. Both buildings will continue to offer 24-hour nursing care and serve many longtime Danville families.

At the groundbreaking, The Boyle County High School Choir will provide the opening and closing songs. The American Legion of Danville #18 will lead out in a flag ceremony and pledge of allegiance.

Morning Pointe Senior Living co-founders Greg A. Vital (president of the company) and Franklin Farrow (CEO), will share their vision for the expanding senior living campus. Other speakers at the event will include Danville Mayor J.H. Atkins; Jeff Jewell, executive director of the Danville-Boyle County Chamber of Commerce; Ellen Goldey, vice president for academic affairs and dean of the college at Centre College; and Lisa Keller, executive director of the new Morning Pointe of Danville Assisted Living building.

The new single-level assisted living community will be 67,500 square feet and feature 72 apartments. Fifty-five will be traditional assisted living apartments, while 17 will be suites with full kitchens, living rooms and bedrooms, as well as individual stackable washer/dryer combos in each unit.

The new community is anticipated to open in late 2024. It is located conveniently near Millennium Park, Centre College, the Boyle County School Campus, downtown Danville and Ephraim McDowell Trauma Hospital.

Programming at the new building will adhere to Morning Pointe’s strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings and intergenerational activities. It will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

“We are looking forward to this new chapter for our Danville campus and our company,” said Farrow. “The larger apartments we are planning for our more independent seniors in this new assisted living building reflect the changing needs of the population, and Danville will be the first community throughout our company where our seniors can benefit from these suites.”

The new Morning Pointe of Danville Assisted Living will be the 39th Morning Pointe community and the twelfth in Kentucky. Other Kentucky campuses are located in Lexington, Louisville, Frankfort, Richmond and Russell. Founded in 1996, Morning Pointe Senior Living operates assisted living and Alzheimer’s memory care communities in five southeastern states.

The new Morning Pointe of Danville will create approximately 65 permanent healthcare positions with a positive economic impact of more than $35 million annually, considering payroll, property taxes and local purchase of goods and services.

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