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Morning Pointe of Owensboro Announces Leaders for the Assisted Living Community’s Exciting New Phase

photo of the Morning Pointe of Owensboro management team November 2024

Morning Pointe of Owensboro, Kentucky, the former Heritage Place which was recently acquired by regional company Morning Pointe Senior Living, has announced its leaders, including Karleigh Roby as its executive director.

Roby has been an associate at the assisted living community, located at 3362 Buckland Square, since February. Before stepping into operations leadership, she served in various roles under the previous owners – as admissions and marketing director, activities director and business office manager. She has a degree in interdisciplinary studies with an emphasis in business from Western Kentucky University and six years of additional senior care experience in skilled nursing.

“I enjoy how each resident makes an impact on my everyday life and that I can positively impact theirs too,” said Roby. “Morning Pointe is an amazing company. I have enjoyed their positive outlook, structure and support.”

photo of Karleigh Roby, executive director
Karleigh Roby, executive director

Roby has lived in Owensboro for the last seven years. She and her husband, Jordan, have two children, Raiden and Rynnleigh.

The rest of the leadership team at Morning Pointe of Owensboro is:

  • Director of Nursing – Jamie Barbour
  • Community Relations Director – Dayna Cox
  • Business Office Manager – Jennifer Bosley
  • Life Enrichment Director – Ciera Taylor
  • Food Service Director – Valerie Miller
  • Maintenance Director – Josh Opperman

Together with Roby, the team represents nearly 60 years of experience in senior care and 212 years living in the greater Owensboro community.

Morning Pointe of Owensboro was previously Heritage Place and has been undergoing a $2.5 million renovation, which is expected to be complete by the end of the year. Even more important than the physical plant updates, Morning Pointe Senior Living is enhancing senior services at the community to offer a higher, comprehensive level of assisted living clinical care.

“We are so glad to have these dedicated and skilled individuals leading Morning Pointe of Owensboro,” said Kendell Stratton, vice president of operations for Morning Pointe Senior Living’s Bluegrass Region. “We have assembled a strong team to lead the community, bridging the past and leading it into this exciting new phase.”

Morning Pointe of Owensboro is welcoming new residents. Call 270-716-1741 for inquiries or more information.

Services and amenities include (pending final regulatory approval):

  • Licensed nurses providing oversight of health, wellness, and medication management
  • 66 assisted living apartments
  • Spacious living rooms and bedrooms
  • Single-level living for ease of mobility
  • Licensed, clinical, and care staff available 24 hours a day
  • 24-hour personalized care services
  • Medication assistance and reminders
  • Periodic check-ins
  • Personal grooming assistance, such as bathing or getting dressed
  • Assistance with transferring to a bed or chair
  • Escorting to meals and events
  • Incontinence management
  • On-site occupational, physical, and speech therapy

Programming includes a variety of life enrichment such as arts and crafts, wellness offerings such as exercise classes, and intergenerational activities, such as partnering with local schools. Residents will also benefit from Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

Morning Pointe Senior Living was founded in 1997 by healthcare entrepreneurs Greg A. Vital and Franklin Farrow. It owns and operates 40 assisted living and Alzheimer’s memory care communities in five southeastern states, including 13 in Kentucky. In addition to Owensboro, these are located in Lexington, Louisville, Frankfort, Danville, Richmond and Russell.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide nursing scholarships and caregiver support.

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photo, left to right: Greg A. Vital, Morning Pointe Senior Living co-founder and president; Tana Caldwell, executive director at Morning Pointe of Tullahoma; and Franklin Farrow, Morning Pointe Senior Living co-founder and CEO

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