Facebook Pixel

Morning Pointe Senior Living 25,000 Touches campaign reaches 21K interactions

Count Me In ranger picture

Morning Pointe Senior Living recently reached 21,000 volunteer interactions toward its 25th anniversary campaign called 25,000 Touches.

Company leaders set a goal of more than 25,000 volunteer interactions in 2022 – all in the spirit of giving back to those who have provided so much love, laughter and life enrichment across those 25 years.

“As we approach the end of the year, it’s wonderful to see so many new volunteers who have come on board with us to make our residents smile,” said Amanda Baushke, Morning Pointe’s vice president of life enrichment. “Volunteers truly make a difference not just in our activities programming but also in the quality of life and feeling of being loved that our residents experience.”

Count Me In fall craft photo

To be counted, the interactions must be either with a new volunteer or tie in to Morning Pointe’s monthly 25,000 Touches theme. For example, in October, Morning Pointe buildings have been participating in a Pumpkin Palooza pumpkin design contest, and in September, they celebrated Grandparents Day.

Since the 25,000 Touches campaign kicked off in January, Morning Pointe communities have “touched” over 21,093 lives across the Southeast through various interactions. Many of the interactions are intergenerational in nature, including school groups, Scouts, grandchildren and church youth groups. Other groups and individuals contribute through musical entertainment, worship services, art, cultural programming or pet therapy.

No matter the manner of activity, volunteers play a vital role in the life of Morning Pointe communities across the Southeast. They help create memorable, purposeful days for the seniors who live there.

“These 21,000 represent more than just numbers,” said Greg A. Vital, Morning Pointe Senior Living co-founder and president. “They represent that many connections our residents have made with their greater communities, relationships they are building with others, and moments to reminisce or explore their creative or intellectual side. We are so thankful for every volunteer, whether they have been partners with our campuses for years or are just starting their ministry of touching our residents’ lives.”

The upcoming holiday season offers even more opportunities to volunteer. For all the ways you can get involved in Morning Pointe’s 25,000 Touches campaign, visit morningpointe.com/volunteer or call your local Morning Pointe community.

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 37 assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

Share This Page

Follow Us

More Posts

A Community Celebration of Lifelong Creativity in Hardin Valley

KNOXVILLE, Tenn. — January 14, 2026 — Morning Pointe of Hardin Valley will welcome residents, families, and community members for a fun and interactive Hobby Fair on Tuesday, January 27, at 2:00 p.m., celebrating creativity, individuality, and meaningful connection. Open to the public, the Hobby Fair invites residents and local vendors to showcase hobbies they enjoy — from crafts

A Community Effort to Keep Neighbors Warm This Winter

KNOXVILLE, Tenn. — January 13, 2026 — As winter temperatures settle in, Morning Pointe of Knoxville is inviting the community to come together for a simple but meaningful effort: keeping neighbors warm. The assisted living and memory care community has partnered with Angelic Ministries International to host The Giving Tree, a cold-weather clothing drive benefiting

Creativity Doesn’t Retire: Seniors Share Their Passions at Morning Pointe Hobby Fair

DANVILLE, Ky. — January 13, 2026 — Morning Pointe of Danville Assisted Living will host the Morning Pointe Senior Hobby Fair on Saturday, January 31, at 2:00 p.m., inviting the public to celebrate creativity, curiosity, and lifelong passions among older adults. The event brings together residents of Morning Pointe of Danville Assisted Living and seniors

Hobby Fair Brings Creativity and Connection Together in Owensboro

Owensboro, Tenn. — January 13, 2026 — Owensboro-area older adults are invited to share what they love at a community Hobby Fair on Monday, January 26, from 10:00 to 11:00 a.m., at Morning Pointe of Owensboro Assisted Living, located at 3362 Buckland Square. The Hobby Fair is designed as a welcoming, come-and-go event where older adults gather

Schedule a Tour