ROSSVILLE, Ga. —May 28, 2026— Alzheimer’s and dementia care is evolving, with more families seeking personalized approaches instead of one-size-fits-all support. Morning Pointe Senior Living has brought that philosophy to North Georgia through The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Happy Valley, now open in Rossville and designed specifically around different stages of memory loss.
The community will host a grand opening open house on Thursday, June 18, from 4:00 to 7:00 p.m., with an official ribbon cutting at 4:30 p.m. at 2937 Happy Valley Rd. in Rossville, serving families throughout Walker County, North Georgia, and the greater Chattanooga region.
Now complete and welcoming residents, the community has been thoughtfully designed around a simple but important truth: memory care is not one-size-fits-all.
At The Lantern at Morning Pointe Senior Living at Happy Valley, that philosophy comes to life through two distinct, secure memory care areas—Lamplight and Lantern—each designed to meet residents where they are in their journey. Individuals in earlier stages of memory loss benefit from structure, independence, and engaging social opportunities, while those with more advanced needs are supported in a smaller, more intimate setting focused on comfort, calm routines, and personalized care. By offering these two levels of support under one roof, the community helps reduce confusion, ease transitions, and ensure each resident is supported in the right environment at the right time.
This thoughtful approach extends beyond the physical space and into how care is delivered each day. Associates are trained in the Best Friends™️ Approach, which focuses on building meaningful relationships and truly knowing each resident as an individual. By understanding a person’s life story, recognizing what it feels like to live with dementia, and knowing how to respond when communication becomes difficult, associates are able to create moments of connection that help residents feel safe, valued, and understood.
In addition, the community practices the Teepa Snow Positive Approach™️ to dementia care, creating a supportive and calming environment through purposeful, engaging daily routines. Activities are designed to be familiar, achievable, and meaningful, helping residents stay involved and experience success throughout the day. This combination of relationship-based care and thoughtful programming provides structure while supporting dignity, comfort, and quality of life.
The community is already bringing this approach to life through Morning Pointe Senior Living’s Meaningful Day™️ program, focusing on personalized programming rather than a one-size-fits-all approach. By investing time in understanding each resident’s past roles, routines, and interests, associates create individualized experiences that support purpose, connection, and engagement.
With licensed nursing oversight and care staff supporting residents, families can have confidence knowing their loved ones are cared for in an environment designed for both clinical support and meaningful living.
Families are welcome to tour the community at any time and are also invited to be part of this special grand opening celebration in June, experiencing firsthand the thoughtful design, care, and connection that define The Lantern at Morning Pointe Senior Living at Happy Valley.
About Morning Pointe Senior Living
Founded in 1997 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living and Alzheimer’s memory care communities in five southeastern states, including AL, GA, IN, KY & TN. For more information, visit morningpointe.com.
The philanthropic arm of Morning Pointe Senior Living is the Morning
