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Morning Pointe Senior Living: A Look Back

To Celebrate Morning Pointe’s 25th Anniversary Enjoy a Timeline to chart our success from 1997-2022.

Greg Vital and Franklin Farrow Sitting at a table Planning IHP
Greg Vital and Franklin Farrow Standing Outside next to a plot of land for their next business venture
The Beginning

1997-2000: Owners Greg Vital and Franklin Farrow launch senior living real estate investment company, Independent Healthcare Properties. 

Birth of Morning Pointe 

2001-2009: Moved to operating senior living brand. ETSB builds first brand new community, Morning Pointe of Collegedale at Greenbriar Cove. 

Major Growth & Expansion

2010-2019: Grew new communities across Kentucky and Middle Tennessee including new Lantern Memory Care buildings. Added Farm-to-Table dining, on-site therapy partners. Launched first magazine as well as the Morning Pointe Foundation and its Mastering Memory Golf Tournament. 

Morning Pointe Strong

2020-2022: Rebuilt two communities after destructive tornado. Worldwide pandemic. Seniors Got Talent goes on the road. New TN state representative, Greg Vital. 

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