To Celebrate Morning Pointe’s 25th Anniversary Enjoy a Timeline to chart our success from 1997-2022.
![Greg Vital and Franklin Farrow Sitting at a table Planning IHP](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:89c60d023394f411316d33ade6bbc4bf/https://morningpointe.com/Timeline1.jpg)
![Greg Vital and Franklin Farrow Standing Outside next to a plot of land for their next business venture](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:0519ea00a819e8417e5196f8e8a2210c/https://morningpointe.com/Timeline2.jpg)
1997-2000: Owners Greg Vital and Franklin Farrow launch senior living real estate investment company, Independent Healthcare Properties.
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:6a9caae36066f465ebcbd3d310955522/https://morningpointe.com/Timeline3.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:167aeb4f9ec6567a0e5f18ae7b8736c6/https://morningpointe.com/Timeline5.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:0ff5226d5647088e7a8e53d524f80667/https://morningpointe.com/TImeline6.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:8b64622f771177ab306d562bf80709b4/https://morningpointe.com/TImeline7.jpg)
2001-2009: Moved to operating senior living brand. ETSB builds first brand new community, Morning Pointe of Collegedale at Greenbriar Cove.
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:f4467a83e78e3abd3d4b80e3bddc2ad5/https://morningpointe.com/20101.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:323d63f1e8a802d90dab7013887fb134/https://morningpointe.com/20102.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:896c70038e9a6e3158ed7f510b11548c/https://morningpointe.com/20104.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:8f6d84cfabd0e525f7b328e3278d82f6/https://morningpointe.com/20105.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:542d83cf9c36e10fcb8ccbbf06de92f4/https://morningpointe.com/20106.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:e728d775888e34409a4bda2d41dce09a/https://morningpointe.com/20107.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:3fffb45536e2b174b4453c8946135e38/https://morningpointe.com/20108.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:ce79a17a1d0cce03200f15ed930cf614/https://morningpointe.com/201010.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:293c0e2a41a6b3342bf6059b3d0e54b5/https://morningpointe.com/201011.jpg)
2010-2019: Grew new communities across Kentucky and Middle Tennessee including new Lantern Memory Care buildings. Added Farm-to-Table dining, on-site therapy partners. Launched first magazine as well as the Morning Pointe Foundation and its Mastering Memory Golf Tournament.
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:576ea8e599209cf1465bcdc5052aad4d/https://morningpointe.com/20207.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:c3dd25a39dcf89aa647c89d40e8a7ef0/https://morningpointe.com/20206.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:b47b2645ba7cdf9ec02aa1fd6255e7f1/https://morningpointe.com/20205.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:73f0373230ce8d0318660b1a664b9b9f/https://morningpointe.com/20204.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:7fb3c4fe80050ecb07b23d9e1887a371/https://morningpointe.com/20203.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:c90e0653808883ca4bf6cb68800bae3f/https://morningpointe.com/2020.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:832fcabb4c71081c9aecef0f3013f0f1/https://morningpointe.com/20201.jpg)
![](https://mlj4gi6lfaca.i.optimole.com/cb:vy2p.1ee10/w:auto/h:auto/q:mauto/f:best/ig:avif/id:3fffb45536e2b174b4453c8946135e38/https://morningpointe.com/20108.jpg)
2020-2022: Rebuilt two communities after destructive tornado. Worldwide pandemic. Seniors Got Talent goes on the road. New TN state representative, Greg Vital.