Morning Pointe Senior Living: A Look Back

June 30, 2022

To Celebrate Morning Pointe’s 25th Anniversary Enjoy a Timeline to chart our success from 1997-2022.

Greg Vital and Franklin Farrow Sitting at a table Planning IHP — **The Beginning**

Greg Vital and Franklin Farrow Standing Outside next to a plot of land for their next business venture — **The Beginning**

1997-2000: Owners Greg Vital and Franklin Farrow launch senior living real estate investment company, Independent Healthcare Properties.

2001-2009: Moved to operating senior living brand. ETSB builds first brand new community, Morning Pointe of Collegedale at Greenbriar Cove.

2010-2019: Grew new communities across Kentucky and Middle Tennessee including new Lantern Memory Care buildings. Added Farm-to-Table dining, on-site therapy partners. Launched first magazine as well as the Morning Pointe Foundation and its Mastering Memory Golf Tournament.

2020-2022: Rebuilt two communities after destructive tornado. Worldwide pandemic. Seniors Got Talent goes on the road. New TN state representative, Greg Vital.

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At 96, He’s Still Building What’s Next

At an age when many people are encouraged to slow down, Bill Jackson is leaning in — carefully, patiently, and one intricate piece at a time. A resident of Morning Pointe of Hardin Valley, 96-year-old Bill is known throughout the community for building complex wooden 3D puzzles that challenge both the hands and the mind.

Associate Spotlight Story: The Joy Johnnie Brings

If you spend even five minutes with Johnnie, you’ll understand why the halls feel a little brighter when he’s around. He’s one of those people who carries laughter in his pocket — someone who can turn an ordinary moment into something residents talk about all day. But the story behind that joy is just as

A Life Shaped by War, Science, and Unwavering Love

At 88 years old, Hilda Hunter carries a lifetime of extraordinary stories — the kind that stay with you long after she finishes telling them. She was born in 1937 to a remarkable pair of parents: a British chemist and an American physician serving as missionaries in Shanghai. Her earliest memories stretch across continents, but

Morning Pointe Lexington East to Host Pancakes with Santa on December 6

LEXINGTON, Ky. — December 2, 2025 — Morning Pointe of Lexington-East Assisted Living is inviting families, neighbors, and local partners to kick off the holiday season at its Pancakes with Santa event on Saturday, December 6, from 10:00 AM to 12:00 PM at 150 Shoreside Dr, Lexington, KY 40515. Guests will enjoy a festive morning

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Morning Pointe Senior Living: A Look Back

To Celebrate Morning Pointe’s 25th Anniversary Enjoy a Timeline to chart our success from 1997-2022.

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At 96, He’s Still Building What’s Next

Associate Spotlight Story: The Joy Johnnie Brings

A Life Shaped by War, Science, and Unwavering Love

Morning Pointe Lexington East to Host Pancakes with Santa on December 6

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