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Bebe Reed named Morning Pointe Senior Living’s new VP of Clinical Services

photo of Bebe Reed, VP of Clinical Services

Morning Pointe Senior Living recently named Bebe Reed, RN, as its new vice president of clinical services.

In this role, Reed will support the regional and community nursing teams. She will oversee clinical operations at each of Morning Pointe’s 37 campuses. She will provide leadership to promote and grow wellness initiatives, as well as help develop clinical policies and procedures.

“I’m really looking forward to working with the regional nurses and collaborating with the team,” said Reed. “I am impressed with the quality of the leaders here and their ability to work together and support each other.”

Reed comes to the Morning Pointe team from Griffin Living, a senior living company, where she served as vice president of operations for assisted living. She has 28 years of experience as a nurse, including providing leadership and mentorship in a variety of healthcare settings. She has a background in risk management, wellness and regulatory compliance.

“Clinical care is essential to Morning Pointe’s goal of helping our senior residents to live active and fulfilling lives,” said Greg A. Vital, Morning Pointe co-founder and president. “We are truly blessed to have someone like Bebe leading our care teams with compassion and insight from years of experience in the field. Our associates, and ultimately residents, will benefit from her leadership.”

Reed is originally from Knoxville, Tennessee, and currently lives in Cartersville, Georgia. She is a proud grandmother of four and enjoys playing pickleball, hiking and following college football. 

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 37 assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

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