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Festive grand opening of Morning Pointe at Happy Valley on Dec. 12 to include tours, music and Santa

Morning Pointe at Happy Valley Assisted Living and Memory Care in Walker County, Georgia, will host its Grand Opening Holiday Event on Tuesday, Dec. 12, at 4 p.m.

The grand opening at the community, located at 2989 Happy Valley Road in Rossville, will have a holiday theme and include a formal ribbon-cutting and heavy hors d’oeuvres. Ridgeland High School, one of the new community’s neighbors, will be heavily involved with the program, including a performance by the marching band and choir, as well as the JROTC. Mr. and Mrs. Claus will also make an appearance, and members of the Chamber of Commerce, as well as Walker County commissioners and the Rossville Mayor, will also be part of the program.

Residents are expected to begin moving in toward the end of November.

“This will be such a long-anticipated day for our North Georgia community,” said Pam Turley, executive director at Morning Pointe at Happy Valley. “This is truly a unique setting for assisted living and memory care, and our residents and their families are looking forward to celebrating the holidays in their brand-new home.”

The new campus will offer 58 assisted living apartments and 24 memory care apartments specially designed for residents with Alzheimer’s disease and other forms of memory loss. The senior community is part of an overall community redevelopment of the historic 300-acre Happy Valley Farms. It will be the 38th Morning Pointe Senior Living community and the company’s second campus in Georgia (with the other in Calhoun).

photo of the Morning Pointe at Happy Valley leadership team 2023
The Morning Pointe at Happy Valley leadership team

The Happy Valley farm and estate were established in 1935 by John L. Hutcheson, Jr., and were the site of an award-winning Jersey cattle and dairy farm, and later a world-class American Saddlebred horse-breeding facility. Greg A. Vital, Co-Founder and President of Morning Pointe Senior Living, purchased the farm from the Happy Valley Estate in 2020 for preservation and development. Morning Pointe at Happy Valley is located across the road from the barn.

Clinical services will include 24/7 nursing care and personal care services, medication assistance and reminders, periodic check-ins, personal grooming assistance, assistance with transferring to a bed or chair, escorting to meals and events, incontinence management and more. On-site physical, occupational and speech therapy services will also be offered through The Weston Group in the therapy gym.

Amenities include an on-site beauty shop, a library with a fireplace, a billiards room, three courtyards and screened-in porches. Programming will include life enrichment such as arts and crafts, wellness offerings such as exercise classes, and intergenerational activities.

The Lantern memory care wing will provide an array of Alzheimer’s and dementia care services, including innovative therapies such as Teepa Snow’s Positive Approach® to Care, Best Friends™ Approach and Morning Pointe’s own Meaningful Day™ – a purposeful memory care program providing structure to help residents feel safe and secure.

The campus will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

To arrange a tour or select a move-in date, call Kristen Weitz, community relations director, at 706-916-2777.

“The day for our grand opening is finally around the corner, and we can’t wait to show off this beautiful new building at the most festive time of the year,” said Vital. “This naturally gorgeous and historic location makes the perfect setting for seniors to continue to thrive in their golden years. This community has been a long time in the making, and we are so excited to offer Morning Pointe’s signature services and customer experience to the citizens of North Georgia.”

Founded in 1997 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living and Alzheimer’s memory care communities in five southeastern states. In the greater Chattanooga area, Morning Pointe operates assisted living and memory care communities in Chattanooga, Collegedale, East Hamilton, Hixson and Athens, Tennessee.

Visit morningpointe.com/locations/georgia/morning-pointe-at-happy-valley/ for more information.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide clinical scholarships and caregiver support.

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