Chattanooga, TN (September 5, 2025)– This Sunday, September 7, Morning Pointe of Chattanooga will join communities across the nation in celebrating National Grandparents Day, a holiday set aside to honor the love, wisdom, and legacy of grandparents.
Observed nationally since 1978 on the first Sunday after Labor Day, Grandparents Day is about more than just recognition—it’s about bringing families together. At Morning Pointe, the holiday is a chance to create meaningful opportunities for residents and their loved ones to connect, reflect, and share in special moments across generations.
“Our residents have shaped not only their families but the communities around them,” said Holly Holcomb, Life Enrichment Director of Morning Pointe of Chattanooga. “Grandparents Day allows us to celebrate their impact while also creating space for children, grandchildren, and even great-grandchildren to make new memories together.”
Morning Pointe of Chattanooga will mark the day with a variety of family-friendly activities designed to celebrate and honor grandparents. One highlight is a Grandparents Day Ice Cream “Sunday” social, where residents and their families can gather to enjoy sundaes with all the toppings, share stories, and spend quality time together.
And it’s not just in Chattanooga—many Morning Pointe Senior Living communities across the Southeast will also host their own special Grandparents Day celebrations, each designed to honor the unique role grandparents play in families and communities.
These events kick off a week of celebration as Morning Pointe communities across Tennessee, Kentucky, Georgia, Alabama, and Indiana come together to mark National Assisted Living Week (September 7–13). This year’s national theme, “Ageless Adventure,” highlights the spirit of exploration, discovery, and new experiences at every stage of life. Morning Pointe communities will host themed socials, intergenerational activities, and unique events that bring residents, families, and neighbors together in joyful connection.
Community members are encouraged to reach out directly to their local Morning Pointe Assisted Living or Memory Care community to learn more about Grandparents Day and National Assisted Living Week happenings, or visit the Morning Pointe website to view each community’s calendar: https://morningpointe.com/locations/.
About Morning Pointe Senior Living
Founded in 1997 by Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates 42 assisted living and Alzheimer’s memory care communities in five southeastern states. Communities are located in the Chattanooga area, East Hamilton, Collegedale, Hixson, and Walker County, Georgia.
