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Morning Pointe to break ground in East Hamilton on March 22 for latest Alzheimer’s Center of Excellence

Lantern rendering for Alzheimer's memory care

Dignitaries from the Chattanooga and Hamilton County area will join Morning Pointe Senior Living leaders on Friday, March 22, at 11:30 a.m., to break ground on the new The Lantern at Morning Pointe Alzheimer’s Center of Excellence at East Hamilton.

The Lantern at Morning Pointe of East Hamilton, located just off of East Brainerd Road, will be the 41st Morning Pointe Senior Living community and the 25th in Tennessee. Other area campuses are located on Shallowford Road in Chattanooga, as well as in Collegedale, Hixson, and in Walker County, Georgia.

The groundbreaking ceremony will take place at the property at 1775 Generations Way in Ooltewah. The build will be Phase II of the senior living campus offering a continuum of care services along with Morning Pointe of East Hamilton, which will transition to an assisted living-only community.

The new single-level memory care community will be an estimated 45,000 square feet and feature 60 apartments. These will encompass two levels of care – Lamplight for early stages of Alzheimer’s and other dementias, and Lantern for the more advanced stages.

The Lantern is anticipated to open in early 2025.

The campus is located close to the new Publix Super Market at the Shops at Enclave, as well as East Hamilton High School and Westview Elementary School.

Programming at the new building will adhere to Morning Pointe’s strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings and intergenerational activities.It will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

“What an exciting day it will be to break ground on a new memory care campus in this growing and thriving area of Hamilton County,” said Greg A. Vital, president of Morning Pointe Senior Living. “We started Morning Pointe right here in East Hamilton County, and it’s a pleasure to be growing in our backyard and serving our neighbors.”

Founded in 1997 by healthcare entrepreneurs Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living and Alzheimer’s memory care communities in five southeastern states.

The new Lantern at Morning Pointe of East Hamilton will create approximately 60 permanent healthcare positions and is estimated to have a positive economic impact of more than $25 million annually, considering payroll, property taxes and local purchase of goods and services.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide nursing scholarships and caregiver support.

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