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Morning Pointe of Athens wins Morning Pointe Senior Living’s 2023 Chairman’s Award

Photo, left to right: Franklin Farrow, Morning Pointe Senior Living Co-Founder and CEO; Crystal Sutton, Executive Director at Morning Pointe of Athens; and Greg A. Vital, Morning Pointe Senior Living Co-Founder and President

On Dec. 6, Morning Pointe Senior Living presented its 2023 Chairman’s Award to Morning Pointe of Athens Assisted Living.

This award is based on an overall look at a community’s performance in fiscal responsibility, customer service, sales, Foundation support and turnover percentage for 2023.

Morning Pointe of Athens achieved this award among the company’s 38 communities in Alabama, Georgia, Indiana, Kentucky, and Tennessee. The campus received a very high Standards of Excellence in Care survey score and scored one of the top retention rates in the company.

Crystal Sutton, executive director at Morning Pointe of Athens, accepted the award on behalf of her community.

“I’ve got a phenomenal management team and staff at our building,” said Sutton. “We all did it together.”

Greg A. Vital, president and co-founder of Morning Pointe Senior Living, shared: “Congratulations to the team at Morning Pointe of Athens. With your evident dedication and consistency of high service, our residents and their families are truly blessed. Thank you for all you do to provide excellence in assisted living.”

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 38 assisted living and Alzheimer’s memory care communities in five southeastern states.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide clinical scholarships and caregiver support.

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