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Morning Pointe of Clinton Responds to Growing Senior Population, Adds Assisted Living to its Services

photo of Morning Pointe of Clinton

The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Clinton, has added assisted living services in response to community need, making it Morning Pointe of Clinton Assisted Living and Memory Care.

The well-established senior living community, located at 960 S. Charles G. Seivers Blvd., is continuing under the same operators. Regional company Morning Pointe Senior Living has operated in the area for more than 25 years, under the leadership of its original co-founders, Greg A. Vital (president) and Franklin Farrow (CEO).

“We have been listening to feedback from families in the Clinton area, and there’s an increased demand for assisted living as the population ages,” said Josh Lowe, regional vice president of operations for Morning Pointe Senior Living’s Smoky Region. “We are adapting our Clinton community so we can serve our local seniors in the way that will best meet their needs.”

Morning Pointe of Clinton is currently welcoming new assisted living residents and continuing to care for its memory care residents.

Services include:

  • Licensed, clinical or care staff available 24 hours a day
  • Individual care plans coordinated by licensed nurses and additional healthcare providers
  • Medication management
  • Single-level living
  • A 24-hour emergency response system
  • A full life enrichment program
  • Nutritious meals with restaurant-style dining
  • Housekeeping and linen service
  • Periodic check-ins
  • Assistance with activities of daily life, such as grooming, bathing, and dressing
  • Escorting to meals and events
  • On-site physical, occupational and speech therapy services.
  • And more

Memory care services and programming include Teepa Snow’s Positive Approach® to Care, the Best Friends™ Approach and Morning Pointe’s own Meaningful Day™ – a purposeful memory care program providing structure to help residents feel safe and secure.

For more information or to schedule a tour, call 865-457-4005, or stop by the community.

About Morning Pointe

Founded in 1997 by Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates 40 assisted living and Alzheimer’s memory care communities in five southeastern states, including nine in the greater Knoxville area. It is continuing to grow its presence in the metro area, with its 41st community opening soon in Hardin Valley, Knoxville. For more information, visit morningpointe.com.

The philanthropic arm of Morning Pointe Senior Living is the Morning Pointe Foundation, a 501(c)(3) nonprofit that works to provide nursing scholarships and caregiver support. For more information, visit morningpointefoundation.com.

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