Chattanooga, TN. — December 10, 2025 — It’s one of Morning Pointe Senior Living’s most meaningful traditions — honoring the people and communities who make our mission come to life.
At this year’s Annual Holiday Party & Awards Banquet, co-founders Franklin Farrow and Greg Vital joined leaders from across our 42 communities in five states to recognize associates and campuses who demonstrated exceptional dedication throughout 2025. These honors reflect the heart, service, and steadfast commitment that continue to make Morning Pointe the region’s trusted provider in assisted living and memory care.
“Celebrating our associates and communities is more than tradition — it is the foundation of what sets Morning Pointe apart,” said Greg Vital, Co-Founder, Morning Pointe Senior Living. “Their unwavering commitment to quality care and meaningful service is what creates true peace of mind for the residents and families who rely on us every day.”
Community of the Year
Morning Pointe of Athens, TN
Executive Director: Crystal Sutton
Recognizing a community that set a new standard in resident care, teamwork, and overall excellence.
Chairman’s Award
Morning Pointe of Tullahoma, TN
Executive Director: Tana Caldwell
Honoring a campus that exemplifies Morning Pointe’s mission through exceptional leadership, service, and impact.
Exceeding Expectations Awards
Celebrating outstanding associates who went above and beyond in their field:
- Community Relations & Marketing — Jessica Schaeffer, Morning Pointe of Knoxville, TN Campus
- Food Service — Shannon Bolden, Morning Pointe of Powell, TN
- Nursing — Anita Hayes, Morning Pointe of Calhoun, GA
- Caregiving — Liwisa Pwohn, Morning Pointe of Owensboro, KY
- Life Enrichment & Alzheimer’s Programming — Dawn Pittman, The Lantern at Morning Pointe of Lexington, KY
- Maintenance & Housekeeping — Billy Mosier, Morning Pointe of Richmond, KY
- Business Office — Kim Tipton, Morning Pointe of Athens, TN
- Home Office — Shona Chandler, Vice President of Associate Engagement and Talent
These awards honor individuals and teams who consistently embody Morning Pointe’s values — serving with compassion, creativity, and purpose every day.
Morning Pointe Senior Living extends heartfelt congratulations to all 2025 honorees. Your dedication continues to strengthen our communities, enrich the lives of our residents, and move our mission forward in meaningful ways.
About Morning Pointe Senior Living
Founded in 1997 by Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates 42 assisted living and Alzheimer’s memory care communities across five southeastern states. In the Tennessee Valley, communities are located in Chattanooga, East Hamilton, Collegedale, Hixson, and Walker County, Georgia.
