LENOIR CITY, Tenn. —May 28, 2026— Classic cars, community connections, and summertime fun are coming together as the Morning Pointe of Lenoir City Assisted Living and Memory Care campus prepares to host its annual Cruise-In event on Saturday, June 20, from 10:00 a.m. to 12:00 p.m.
Open to the public, the campus-wide event will invite car enthusiasts, families, local businesses, and community members to enjoy a morning filled with vintage vehicles, food, music, and fellowship at the Morning Pointe of Lenoir City Assisted Living and Memory Care campus, located at 155 Morning Pointe Drive in Lenoir City.
Guests can expect a variety of classic cars on display, along with small business vendors, basket raffles, and food available for purchase from the Morning Pointe culinary team. Admission to attend the event is free.
“This event has become such a fun way to bring the community together while creating special moments for our residents and families,” said [Executive Director Name], executive director at Morning Pointe of Lenoir City Assisted Living and Memory Care. “There is something timeless about classic cars that sparks memories and conversation across generations, and we love opening our campus for events like this that create connection and fellowship.”
In addition to showcasing classic vehicles, the Cruise-In also serves a larger purpose. Proceeds from the event will benefit the Morning Pointe Foundation, the philanthropic arm of Morning Pointe Senior Living.
The Morning Pointe Foundation’s mission is to advance the care and strengthen the delivery of senior services for generations to come. Founded in 2014 by senior healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, the 501(c)(3) nonprofit organization provides caregiver education programs and scholarships for students pursuing nursing, culinary, social work, and therapy careers through school partners across the Southeast, all to advance senior care and help grow the future workforce.
Community members interested in participating as vendors or bringing a vehicle to display can contact the Morning Pointe of Lenoir City Assisted Living and Memory Care campus at (865) 988-6335.
To learn more about the Morning Pointe Foundation, visit https://morningpointefoundation.com/.
