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Limited spaces left for Morning Pointe Foundation’s 9th Annual Mastering Memory Care Golf Tournament

4 spots left Chattanooga Golf Tournament image

With less than a month left until the Morning Pointe Foundation’s 9th Annual Mastering Memory Golf Tournament, only one sponsorship spot and four teams remain.

The event will take place on May 20 at the Lookout Mountain Club, located at 1730 Wood Nymph Trail. Teams of four from throughout the Tennessee Valley will compete. Registration and breakfast will start at 7:30 a.m., with the shotgun start at 8:30. The tournament will conclude with an awards luncheon at 1 p.m.

Golf contests include hole-in-one, longest drive, putting and closest-to-the-hole. Prizes include a vacation getaway, golf swag, gift cards to Public House, Bolt Farm Tree House, Boathouse Rotisserie and Raw Bar, Abeulo’s Mexican Restaurant, No. 10, Shane’s Rib Shack, as sell as tickets to the Chattanooga Zoo, Tennessee Valley Railroad, Ruby Falls, and Rock City.

Proceeds from the tournament go to the Morning Pointe Foundation to provide clinical scholarships to students at local community colleges and universities. These include Chattanooga State Community College, The University of Tennessee at Chattanooga, Southern Adventist University and Cleveland State Community College.

The Morning Pointe Foundation is the philanthropic arm of Morning Pointe Senior Living founded by Tennessee-based senior healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow. The 501(c)3 nonprofit public service organization was created in 2014 to provide caregiver support programs, sponsor educational awareness events, and fund clinical scholarships to advance the care of seniors throughout the Southeast. The Foundation currently has 17 college partners throughout the Southeast, in Tennessee, Georgia, Alabama, Kentucky and Indiana.

“FirstBank has supported the Morning Pointe golf tournament for many years because we believe in the mission of Morning Pointe,” said Jim McKenzie, market president of FirstBank, last year’s winning team. “The tournament has always been a wonderful event for us, and last year was especially fun as our team played very well. I’d like to thank Greg and Franklin for all they do in our community in providing superior elder care services.”

Photo of last year’s winning team on the Lookout Mountain Club course, FirstBank. Team members included Jim McKenzie, Ben Frizzell, Aaron Frizzell and Lake Johnson.
Last year’s winning team, FirstBank, with team members Jim McKenzie, Ben Frizzell, Aaron Frizzell and Lake Johnson.

“We are anticipating a great golf tournament this year with some great teams,” said Miranda Perez, Morning Pointe Foundation executive director. “Our golfers had a great time trying out the new course at the Lookout Mountain Club last year, and we’re excited to return. Of course, we’re even more excited about raising funds for local students so they can achieve their educational dreams and go on to change the world.”

Sponsors of the event include Hole-in-One Presenting Sponsor UBS – The Union Square Group; as well as other sponsors First Horizon; Greystone; Neuhoff Taylor; ETSB; Propel Insurance; Builtwell Bank; HHM CPAs; Miller & Martin, PLLC; Supreme Restaurant Equipment; Cleveland State Community College; The Jean Team; ETPS; AccentCare; Millennium Bank; HD Supply; Alderman Enterprises; Gordon Food; CDW; Wold Architects and Engineers; H&B Healthcare Technologies, LLC; and Colliers Mortgage.

In case of rain, the event will be held June 17.

For more information, to register a team or to sponsor the event, visit morningpointefoundation.com/golf or contact mperez@ihpllc.com.

Last year’s tournament raised nearly $75,000 for the Foundation.

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living operates 38 assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states. These include several in the Tennessee Valley, in Chattanooga, East Hamilton, Collegedale, Hixson, and Walker County, Georgia.

Morning Pointe is currently developing its 41st community, The Lantern at Morning Pointe Alzheimer’s Center of Excellence in East Hamilton. The memory care community is expected to open in early 2025.

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