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Morning Pointe at Happy Valley reservations available on-site

photo of Happy Valley construction July 2023

Assisted Living and Memory Care campus construction progresses toward late 2023 opening

Progress continues at Morning Pointe at Happy Valley, the new assisted living and memory care campus in development in Walker County, Georgia. Associates are on-site and ready to discuss living options and take reservations.

The building, located at 2989 Happy Valley Road in Rossville, is slated to open in late 2023. It will offer 58 assisted living apartments and 24 memory care apartments specially designed for residents with Alzheimer’s disease and other forms of memory loss.

The senior community is part of an overall community redevelopment of the historic 300-acre Happy Valley Farms. It will be the 38th Morning Pointe Senior Living community and the company’s second campus in Georgia.

Exterior and interior walls and doors are installed, with the interior spaces and utilities under current development.

Several associates recently took their first walk-through of the building.

photo of Pam Turley, Executive Director, showing one of the courtyards
Pam Turley, Executive Director, showing one of the courtyards

“I’m excited because I never imagined it would be so luxurious,” said Pam Turley, executive director of Morning Pointe at Happy Valley. “There’s been so much attention to detail. Our residents in North Georgia are going to be so happy.”

Kristen Weitz, Morning Pointe at Happy Valley’s community relations director, added, “It’s beautiful. I’ve never seen anything like it. We’re right here where mountain meets valley.”

Both ladies are currently working on-site at the sales trailer on the north side of the property. There, they can meet with interested families and take reservations. They can also arrange for tours of other area Morning Pointe assisted living and memory care communities as a preview of what the Happy Valley campus will be like upon completion.

photo of Kristen Weitz, Community Relations Director, in the sales trailer
Kristen Weitz, Community Relations Director, in the sales trailer

Morning Pointe at Happy Valley is located across the road from the barn, between Ridgeland High School and Rossville Middle School.

The 300-acre Happy Valley farm and estate were established in 1935 by John L. Hutcheson, Jr., and were the site of an award-winning Jersey cattle and dairy farm, and later a world-class American Saddlebred horse-breeding facility. Greg A. Vital, Co-Founder and President of Morning Pointe Senior Living, purchased the farm from the Happy Valley Estate in 2020 for preservation and development.

Clinical services at the campus will include 24/7 nursing care and personal care services, medication assistance and reminders, periodic check-ins, personal grooming assistance, assistance with transferring to a bed or chair, escorting to meals and events, incontinence management and more. On-site physical, occupational and speech therapy services will also be offered through The Weston Group.

Programming will include life enrichment such as arts and crafts, wellness offerings such as exercise classes, and intergenerational activities such as partnering with local schools.

The Lantern memory care wing will provide an array of Alzheimer’s and dementia care services, including innovative therapies such as Teepa Snow’s Positive Approach® to Care, Best Friends™ Approach and Morning Pointe’s own Meaningful Day™ – a purposeful memory care program providing structure to help residents feel safe and secure.

photo of future courtyard
Future courtyard

The campus will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal ingredients.

Morning Pointe at Happy Valley will soon be hiring nurses, certified nursing assistants, resident assistants, housekeepers, dietary personnel, business office workers, maintenance, activity directors and more.

To reserve an apartment, or to inquire about job opportunities, please call 706-916-2777. Jobs will also be posted at morningpointe.com/careers/.

Founded in 1996 by healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living operates assisted living, personal care and Alzheimer’s memory care communities in five southeastern states. In the greater Chattanooga area, Morning Pointe operates assisted living and memory care communities in Chattanooga, Collegedale, East Hamilton, Hixson, Athens and Calhoun.

Visit morningpointe.com/locations/georgia/morning-pointe-at-happy-valley/ for more information.

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