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Morning Pointe names Sharon Hollie as 2022 regional Exceeding Expectations winner

photo of Sharon Hollie, Lantern Program Director at Morning Pointe of Tuscaloosa

Sharon Hollie, Lantern program director at Morning Pointe of Tuscaloosa, Alabama, is the recipient of the 2022 Morning Pointe Senior Living Exceeding Expectations Award for outstanding service in the Cumberland Region, representing 11 assisted living and memory care communities in Alabama and Middle Tennessee.

Morning Pointe Senior Living presented its Exceeding Expectations awards at the annual conference on Dec. 7, recognizing the most exceptional of its associates for demonstrating leadership and excellence in providing quality senior care. Every year, the company acknowledges top performing team members in its 37 communities in Alabama, Georgia, Indiana, Kentucky, and Tennessee. This year’s conference took place in Chattanooga, Tennessee. This year is Morning Pointe’s 25th anniversary.

The Lantern program director role entails developing and leading programming to engage memory care residents physically and mentally. The goal is to foster a greater sense of enjoyment and purpose in life, in spite of memory challenges. Morning Pointe’s memory care Lantern wings implement the Meaningful Day™ Program, which focuses on personalized programming. Associates invest time and attention in understanding each resident’s prior roles, careers, routines, and interests.

Hollie has been with Morning Pointe for 14 years, starting on the clinical side as a resident assistant, then lead RA. At the awards ceremony, she was praised not only for her tenure but for advocating for residents and associates alike, offering a listening ear and encouragement.

photo of Tonie Venable, Vice President of Morning Pointe's Cumberland Region, with Sharon Hollie, Lantern Program Director at Morning Pointe of Tuscaloosa
Sharon Hollie, Lantern Program Director at Morning Pointe of Tuscaloosa (right) with Tonie Venable, Vice President of Morning Pointe’s Cumberland Region

“Touring families are always thoroughly impressed with our activity department,” said Kendra Martin, executive director at Morning Pointe of Tuscaloosa. “Sharon puts our residents first and ensures that each day is meaningful.”

Hollie shared: “’I’m just so overwhelmed with joy with this award. It really shows how much this company values me as a worker. But the reward comes seeing my residents so happy and their family members so happy about what I do and how I make their life so much better. I just love what I do.”

Greg A. Vital, president of Morning Pointe Senior Living, said: “As an organization, it is important to us to honor excellence among our associates. Sharon and so many others like her not only make our senior living communities function but truly shine. We recognize their dedication and are so pleased for this opportunity to celebrate how much we value them.”

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 37 assisted living, personal care and Alzheimer’s memory care communities in five southeastern states and is celebrating its silver anniversary throughout 2022.

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