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Lori Cooper named new executive director of Morning Pointe of Lexington-East

photo of Lori Cooper, Executive Director

Morning Pointe of Lexington-East Senior Living and Memory Care, recently named Lori Cooper as its new executive director.

In this role, Cooper oversees daily operations at the personal care community located at 150 Shoreside Drive. She works with a team of directors, nurses, nursing assistants and other support staff to provide quality resident care and family support.

Cooper has a background in healthcare administration and support for community living administration, as well as in crisis and substance abuse counseling. She has worked in senior living for five years.

“A family member introduced me to the senior living field,” said Cooper. “I enjoy that I can be a part of the residents’ lives.”

Staci Dennis, regional vice president for Morning Pointe Senior Living, shared, “Lori comes to us from a facility in Louisville where she would once a month choose five or six residents to eat lunch with. She has already brought that compassion and devotion to her staff and residents to Morning Pointe of Lexington-East. We are proud to have Lori on our Morning Pointe team.”

Originally from Vanceburg, Kentucky, Cooper currently lives in Morehead, Kentucky. She has four children and eight grandchildren. Her hobbies include fishing, cooking out and being outdoors.

Morning Pointe Senior Living has a long history of serving seniors in Kentucky. The company operates 11 personal care and memory care campuses in Kentucky, including three in Lexington. The Bluegrass Region team provides each building with operational, clinical and community relations support.

Founded in 1997 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow, Morning Pointe Senior Living owns and operates 37 senior living and Alzheimer’s memory care communities in five southeastern states.

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