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Morning Pointe Foundation’s sold-out Mastering Memory Care Golf Tournament set to tee off on August 22

Winners of last year's Mastering Memory Care Golf Tournament

The Morning Pointe Foundation is one week away from its 8th Annual Mastering Memory Care Golf Tournament on Aug. 22, and it’s shaping up to be a record-breaking year.

The tournament is sold out for the second year in a row and is being supported by more sponsors than ever before.

This year brings several other new highlights, including a newly renovated course at the Lookout Mountain Club at 1739 Wood Nymph Trail in Lookout Mountain, Georgia. The Morning Pointe Mastering Memory Golf Tournament is one of the first events on the new course.

The renovation was led by Tyler Rae and Kyle Franz, renowned golf course architects, who aimed to bring back the original beauty and charm of the site. The greens, bunkers, fairways and roughs were all redone, and the team created a more advanced irrigation system to sustain the new course.

New golf course photo
The new Lookout Mountain Club course

The timing of the tournament is also different. While the tournament has traditionally taken place in the spring, the event was postposed due to the venue renovations. And due to the warmer temperatures, the tournament will start earlier in the day, with registration and breakfast at 7:30 a.m. and the shotgun start at 8:30. The event will conclude with an awards luncheon at 1 p.m.

Some of the personnel are new for 2023 as well. The Lookout Mountain Club recently welcomed Brian M. Anderson as its head golf professional. He has been a PGA member since 2012 and will be the club’s host for the event. He has also donated a free 45-minute private golf lesson as one of the tournament’s big prizes (a $100 value).

Scoring has been updated this year. Players will use the Golf Genius app, which sends data back to the clubhouse in real time for live viewing of the tournament’s progress.

With all the innovations, the heart of the fundraising tournament remains the same. Proceeds go to the Morning Pointe Foundation, the philanthropic arm of Morning Pointe Senior Living. The 501(c)3 nonprofit public service organization was created in 2014 to provide caregiver support programs, sponsor educational awareness events, and fund clinical scholarships to advance the care of seniors throughout the Southeast.

Founded in 1997 by senior healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow, Morning Pointe Senior Living owns and operates 37 assisted living, personal care, and Alzheimer’s memory care communities in five southeastern states.

The Foundation allocates tournament funds for clinical scholarships at local community colleges and universities. These include Chattanooga State Community College, The University of Tennessee at Chattanooga, Southern Adventist University, Dalton State College, Cleveland State Community College and the Tennessee College of Applied Technology – Athens.

“We could not be more pleased with the support we have received from our sponsors and community,” said Miranda Perez, Foundation executive director. “No matter which team takes first place this year, our scholarship recipients will be the real winners, and that could not happen without the generosity of all these businesses and individuals.”

The biggest prize this year will be a 2023 Land Rover Discovery Sport provided by Land Rover of Chattanooga. The vehicle will go to the winner of the hole-in-one contest at Hole 13. Other contests will include longest drive, putting and closest to the hole. The event will also include an auction to bid on prizes from sponsors around the Chattanooga area.

UBS – The Union Square Group is the Presenting Sponsor. Platinum Sponsors are Neuhoff Taylor Architects, P.C., First Horizon Bank, ETSB General Contractors and Propel Insurance. Lead Sponsors are Wold HFR Design and Land Rover. SERVPRO of Chattanooga is sponsoring the breakfast, and Greystone and HHM Certified Public Accountants are sponsoring the luncheon and reception. Miller & Martin is the cart sponsor, Market Street Partners is the snack cart sponsor and Chattanooga State Community College is the tee sponsor.

“I am looking forward to seeing our sponsors and teams out on the new Lookout Mountain Club course,” said Morning Pointe Senior Living President Greg A. Vital. “There’s a lot of anticipation this year, and it’s all for a great cause.”

Last year’s tournament raised nearly $80,000 for the Foundation for student scholarships.

In case of rain, the event will be held Aug. 29.

For more information, please contact mperez@ihpllc.com. Morning Pointe Senior Living owns and operates several senior living communities in the Chattanooga area. Morning Pointe at Happy Valley Assisted Living and Memory Care is under construction in Walker County, Georgia, and will open in late 2023 as the company’s 38th campus

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